Mizuho Financial Group, a global banking institution with more than $2 trillion in assets, has reaffirmed its Buy rating on Strategy ($MSTR), maintaining a $403 price target as the firm doubles down on its conviction in the company’s Bitcoin-centric strategy.
The endorsement underscores growing institutional confidence in Strategy’s evolution from a traditional software firm into what analysts increasingly describe as a Bitcoin treasury and development company.
Why Mizuho Remains Bullish
According to Mizuho, Strategy has successfully positioned itself as a regulated, liquid proxy for Bitcoin exposure, offering equity investors access to BTC with built-in leverage.
The bank highlighted three core pillars behind its continued optimism:
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Bitcoin as a Reserve Asset
Strategy’s balance-sheet strategy allows shareholders to gain exposure to Bitcoin without directly holding the asset. Mizuho views this as especially attractive for institutional investors restricted from holding spot BTC.
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Capital Markets Flywheel
The firm’s repeated use of convertible debt and equity offerings to acquire additional Bitcoin is seen as a self-reinforcing model. As long as Bitcoin appreciates over the long term, Mizuho believes this capital-raising loop remains sustainable.
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Strategic Repositioning
Mizuho emphasized that Strategy no longer fits neatly into the “enterprise software” category. Instead, it operates as a high-beta vehicle tied directly to Bitcoin’s adoption and price trajectory, setting it apart from traditional tech peers.
Bitcoin Holdings Drive the Valuation
As of mid-January 2026, Strategy holds approximately 328,000 BTC, making it the largest corporate Bitcoin holder globally. Mizuho argues that this scale justifies a valuation premium.
The bank’s $403 target implies a meaningful premium over Strategy’s net asset value, which Mizuho attributes to a “scarcity premium”. In its view, Strategy offers something rare: institutional-grade Bitcoin exposure wrapped in a publicly traded equity.
Broader Market Context
Mizuho’s reaffirmation comes amid rising institutional demand for Bitcoin exposure across ETFs, corporate treasuries, and structured products. As Bitcoin continues to integrate into traditional finance, Mizuho sees MicroStrategy as one of the most direct beneficiaries of that shift.
For investors seeking leveraged exposure to Bitcoin through regulated markets, Mizuho’s message is clear: Strategy remains the preferred vehicle, and the bank isn’t backing away anytime soon.