TRENTO, Italy – October 22, 2025 – Alps Blockchain, a prominent European leader in digital infrastructure and Bitcoin mining, today announced its forthcoming corporate rebranding to Alps. This strategic rebranding signifies a new and significant chapter in the company's growth, marking its evolution into a fully integrated infrastructure company.
The rebranding underscores Alps' substantial transformation from its origins as a pioneering Bitcoin mining operator to its current status as a vertically integrated builder and manager of advanced data centers. These facilities are designed to efficiently convert energy into digital computation, encompassing not only Bitcoin mining with ASIC systems but also, in the future, high-performance computing (HPC) for artificial intelligence applications.
A New Identity for an Evolved Mission
“This rebrand reflects what Alps has become,” stated Francesco Buffa, CEO and Co-Founder of Alps. “We are no longer solely a blockchain company – we are an infrastructure company. We design, build, and operate high-efficiency data centers from the ground up, turning energy into the computational power that fuels the digital economy.”
Francesca Failoni, CFO and Co-Founder of Alps, added, “From a financial perspective, producing computational power for the Bitcoin network has always provided – and continues to provide – a constant and unprecedented cash flow in the digital infrastructure industry. This solid foundation allows us to plan with a long-term view and to strategically integrate new applications such as AI computing within our existing infrastructure.”
Global Expansion and Technological Prowess
Since its inception in 2018, Alps has successfully developed and managed modular, energy-efficient data centers across multiple international locations, including Italy, Paraguay, Ecuador, Oman, and the United States. The company has secured infrastructure and energy contracts that are poised to enable it to reach 15 EH/s of computing power in the near future. This capacity is equivalent to approximately 1.5% of the global Bitcoin hash rate.
Alps currently controls and operates over 250 MW of installed or ready-to-deploy capacity. The company boasts an industry-leading energy efficiency rating of 15.4 J/TH, positioning it among the top performers worldwide. Alps remains committed to an ambitious expansion plan that extends through 2029.
Integrated Value Chain and Future Outlook
The transition to the name Alps is intended to more accurately represent the company's broadened mission. It positions Alps as a pivotal player at the emerging intersection of energy and digital infrastructure. The company’s integrated approach covers the entire value chain, from site development and electrical engineering to the fabrication of containerized data centers and on-site operations. This comprehensive model facilitates scalable and sustainable deployment on a global scale.
It is important to note that the company's legal structure, shareholder composition, and ongoing projects will remain unchanged during this rebranding process.
About Alps
Alps is a digital infrastructure company dedicated to designing, building, and managing modular, energy-efficient data centers that transform energy into computation. Through its extensive global network of sites, Alps is a significant producer of computing power for Bitcoin mining and is actively preparing to expand its services into high-performance computing applications. Founded in Trento in 2018, Alps currently operates across Europe, the Middle East, and the Americas.