Animoca Brands has completed its acquisition of SOMO, bringing the Web3 gaming company into its extensive network. This move comes at a time when NFT trading volumes are experiencing an increase. SOMO is positioned as a next-generation monster brand targeting the TikTok demographic, combining digital collectibles with interactive battles and gacha-style mechanics across its titles, including SOMO Battleground, SOMO Duel, and SOMO Codex. The acquisition, announced on January 14, allows Animoca to leverage SOMO's cultural appeal and integrate concepts of real ownership and scarcity, transforming virtual packs and duels into assets that can be streamed and traded.
SOMO's Journey and Community Reception
SOMO was launched in 2023 with its Monolith NFT drop during a period of high market activity. The company subsequently raised approximately $20 million through a token sale the following year. Promotional efforts included trailers and mini-games on platforms like Telegram, such as Crystal Dash and TapTapTrips, which helped maintain engagement. However, the full release of anticipated games was delayed, leading to player frustration expressed in online discussions where some questioned the timeline for the promised SOMO token and Battleground launch. Current conversations on X reflect divided opinions, with some suggesting a team departure following periods of silence, while others are optimistic about a potential turnaround, citing Animoca's history of supporting long-term projects like The Sandbox.
Strategic Alignment and Future Outlook
Yat Siu, co-founder of Animoca Brands, views SOMO as a strategic addition to their digital property initiatives. The goal is to integrate SOMO with global partners and communities to facilitate cross-game play. SOMO's own statement regarding the acquisition highlights it as a significant step towards expanding its universe beyond its initial supporters. With the backing of Animoca's resources, players can anticipate improvements in live operations, shared reward systems, and broader distribution channels, similar to how seasonal events within Animoca's existing portfolio contribute to player retention.
Market Context and Anticipated Impact
This acquisition occurs as NFT floor prices have risen by 20 percent in early 2026, indicating renewed collector interest in branded intellectual property such as SOMO's monster collection. Discussions on X are focusing on the potential timelines for token releases and airdrops. There is cautious optimism that this development aligns with the broader shift in Web3 gaming towards sustainable, repeatable gameplay loops rather than one-off experiences. Animoca's investment could transform SOMO from a project with stalled potential into a significant player within the Web3 gaming ecosystem. However, the ultimate success will depend on the effective execution of their strategy and whether it delivers the engaging experiences that players are seeking, or if it becomes another cautionary tale in the history of acquisitions.