Apple is set to report its quarterly earnings this week, with investors closely monitoring whether the company’s iPhone 17 momentum is translating into stronger sales growth. Early indicators suggest robust demand for the new models, with upgrade activity running ahead of last year’s iPhone 16 cycle. This could support modest top-line upside, even as currency headwinds and softer China demand remain potential overhangs.
The company’s high-margin Services division—which includes the App Store, subscriptions, and iCloud—remains a key earnings driver. Analysts expect another quarter of steady double-digit growth, underscoring the business’s resilience even in a more challenging macro environment.
On the innovation front, Apple’s rollout of its Apple Intelligence features is expected to be a central focus, as the company works to reassert its AI narrative and strengthen its ecosystem advantage heading into 2026.
Apple’s growth story continues to hinge on two core pillars—hardware innovation and the expansion of its high-margin Services business. If iPhone 17 volumes remain strong and Services maintain double-digit growth, the company could reaffirm investor confidence and its long-term growth trajectory. The introduction of Apple Intelligence may also help position Apple more prominently within the AI conversation in the year ahead.
— Lale Akoner, Global Market Analyst at eToro
Overall, while near-term macro headwinds persist, Apple’s brand strength, ecosystem depth, and ability to drive premium demand continue to support its long-term investment appeal.
About eToro
eToro is the trading and investing platform that empowers you to invest, share and learn. We were founded in 2007 with the vision of a world where everyone can trade and invest in a simple and transparent way. Today we have over 38 million registered users from more than 75 countries. We believe there is power in shared knowledge and that we can become more successful by investing together. So, we’ve created a collaborative investment community designed to provide you with the tools you need to grow your knowledge and wealth. On eToro, you can hold a range of traditional and innovative assets and choose how you invest: trade directly, invest in a portfolio, or copy other investors. You can visit our media centre here for our latest news.
Disclaimers
eToro (ME) Limited, is licensed and regulated by the Abu Dhabi Global Market (“ADGM”)'s Financial Services Regulatory Authority (“FSRA“) as an Authorised Person to conduct the Regulated Activities of (a) Dealing in Investments as Principal (Matched), (b) Arranging Deals in Investments, (c) Providing Custody, (d) Arranging Custody and (e) Managing Assets (under Financial Services Permission Number 220073) under the Financial Services and Market Regulations 2015 (“FSMR”). Its registered office and its principal place of business is at Office 207 and 208, 15th Floor, Al Sarab Tower, ADGM Square, Al Maryah Island, Abu Dhabi, United Arab Emirates (“UAE”).
This communication is for information and education purposes only and should not be taken as investment advice, a personal recommendation, or an offer of, or solicitation to buy or sell, any financial instruments. This material has been prepared without considering any particular recipient’s investment objectives or financial situation, and has not been prepared in accordance with the legal and regulatory requirements to promote independent research. Any references to past or future performance of a financial instrument, index or a packaged investment product are not, and should not be taken as, a reliable indicator of future results. eToro makes no representation and assumes no liability as to the accuracy or completeness of the content of this publication.