The Audi Revolut F1 Team and crypto platform Nexo announced a four-year partnership on January 17, marking Audi's first venture into digital assets as it enters Formula 1.
This collaboration reflects Audi's commitment to integrating digital innovations into motorsport, providing fans and clients with unique interactive experiences while expanding Nexo's global presence.
Audi Enters Crypto: Nexo Partnership Details
The Audi Revolut F1 Team announced a four-year partnership with Nexo, a leading crypto lending platform, marking its first digital asset collaboration as it prepares for its Formula 1 entry in 2026.
The partnership introduces opportunities for co-created content and educational initiatives. This initiative enhances the fan experience and aligns with F1's emphasis on electrification and sustainable fuels in its 2026 regulations.
"As we prepare to enter Formula 1, we are highly selective about the partners we bring on this journey. We are proud to welcome Nexo as our official digital asset partner at a moment of strong growth for both organisations. The partnership reflects a shared ambition to scale with discipline and innovation, and to create tangible value — from exclusive experiences to new ways of engaging our global fanbase and Nexo’s clients." — Stefano Battiston, Chief Commercial Officer, Audi Revolut F1 Team
Nexo Partnership Implications
Audi's partnership with Nexo follows other automotive manufacturers integrating blockchain technology, though Audi has no previous crypto history, marking a significant step into this space.
Insights from research teams indicate that such partnerships could potentially influence financial models in motorsport and crypto industries. Regulatory and technological advances may also play a role in future integration of digital asset strategies.