Basic Attention Token (BAT) is leading a strong rebound in the social-token category after doubling in price since Oct. 11. The token climbed to $0.2619 and is approaching a fresh 2025 high following a major growth milestone from its parent platform, Brave Browser, which reached 101 million monthly active users in September.
BAT Breaks From Broader Market Trends
While much of the altcoin market continues to recover from the Oct. 10 leverage flush-out, BAT has moved ahead of the pack. The token is trading around $0.2664, gaining 20% in the last 24 hours and more than 53% over the past week, according to CoinGecko.
BAT’s strength comes as many assets remain well below pre-liquidation levels. The token’s performance has pushed the “Social” category into the second-best-performing crypto sector this month, just behind Privacy Coins.
Brave Browser remains the centerpiece of BAT’s ecosystem. Users earn the token by opting in to privacy-respecting ads and can use BAT for tipping creators or swapping to other assets. On-chain data shows continued accumulation from large holders over recent months.
BAT’s market capitalization has risen above $397 million, with about 1.49 billion tokens circulating out of the 1.5 billion maximum supply. Retail participation is also picking up: Etherscan recorded 3,107 transfers in the past 24 hours, a 72% increase, and the project now counts 437,801 token holders.
Why the Surge Matters: Brave’s Rapid Expansion
Brave’s user growth appears to be the primary driver behind the token’s latest rally. As of Sept. 30, the browser reached 101 million monthly active users, maintaining a pace of roughly 2.5 million net new users per month over the past two years. With 42 million daily active users, Brave’s engagement rate—measured by the DAU/MAU ratio—sits at a strong 0.42.
Brave Search has also scaled significantly, fielding nearly 20 billion queries annually and more than 15 million AI-powered answers each day. The company continues to position itself not just as a privacy browser, but as a full digital ecosystem competing directly with mainstream search and browsing platforms.
Brave’s privacy suite includes ad and tracker blocking, bounce tracking prevention, storage partitioning, Global Privacy Control, and a privacy-first AI assistant called Leo. The browser’s VPN counts about 100,000 subscribers, and Brave Wallet supports shielded Zcash transactions and Web3 interactions.
BAT serves as the engine of Brave’s ad-rewards program. Users earn BAT for viewing opt-in ads from brands such as Amazon, Ford, and eBay, while creators receive payouts through the Brave Creators program without relying on traditional ad networks. BAT’s broad distribution ranks it as the 14th most widely held token on-chain.