BingX Enters Motorsport Multi-Year Partnership with Scuderia Ferrari HP

Key Highlights

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  BingX partners with Scuderia Ferrari HP, marking the first crypto-motorsport collaboration.
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  Partnership includes events, digital content, and global fan engagement initiatives.
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  Collaboration focuses on long-term brand alignment amid Formula 1 regulatory changes.

Bridging Crypto and High-Speed Racing

BingX, a global cryptocurrency exchange, has announced a multi-year partnership with Scuderia Ferrari HP. This collaboration marks the exchange’s first venture into motorsport and the legendary racing team’s first partnership related to cryptocurrency.

The agreement brings together two internationally recognized brands, highlighting the growing intersection of digital finance and global sports.

The partnership will involve race-related events, fan engagement initiatives, digital content, and global marketing campaigns. BingX plans to leverage its expertise in fast, precise, and technologically advanced trading to align with Ferrari’s performance-driven ethos. The exchange sees motorsport as a strategic platform to expand brand recognition beyond the cryptocurrency space and reach mainstream audiences worldwide.

Long-Term Collaboration Focused on Innovation

From Ferrari HP’s perspective, the collaboration signals an openness to emerging technologies and new commercial models, particularly as Formula 1 prepares for the 2026 FIA regulatory changes. These upcoming rules are expected to bring significant technical and operational evolution to the sport, making the timing of this partnership particularly relevant.

Both BingX and Scuderia Ferrari HP emphasized that the collaboration is designed for gradual, long-term brand alignment rather than short-term promotional activity. Over the coming years, further details on activations, fan engagement programs, and cross-platform initiatives are expected to be revealed. The partnership represents a step forward in bridging crypto adoption with mainstream global audiences through high-profile, performance-oriented platforms.

This collaboration marks a milestone in crypto-sports partnerships, offering new opportunities for fan engagement and signalling the increasing acceptance of digital finance in international sporting arenas.

BingX Product Performance

Notably, BingX recorded over $1 million in user participation within two weeks of launching its new Dual Investment product, underscoring strong early demand for structured crypto investment tools. The cryptocurrency exchange and Web3 AI firm introduced the product to offer users high-yield strategies regardless of market direction. The floating APR is determined at the end of the investment period based on whether the market price hits the target price.