Bitcoin may hold far broader political appeal among U.S. voters than previously assumed, according to a new report from the BTC Policy Institute released on Thursday. The analysis suggests that supporters of both major parties, and a large share of Independents, grow more favorable toward Bitcoin when it is framed in ways that align with their core values.
The findings are based on data from a June 2025 survey conducted by polling analytics firm Cygnal, which examined how different voter groups respond to various Bitcoin-related narratives.
The data shows that Democrats are most receptive to Bitcoin when it is presented as a tool for expanding financial freedom and inclusion—particularly among underserved communities. Republicans and Independents, by contrast, respond more positively when Bitcoin is positioned as a stabilizing force for the energy grid through mining operations and as a mechanism that protects an individual’s right to transact without government interference.
Notably, Independents stand out as the group most engaged with the asset; they are twice as likely to own Bitcoin as Republicans and more than five times as likely as Democrats.
Reframing Bitcoin Messaging for Policymakers
The report emphasizes that policymakers should rethink how they communicate about Bitcoin. Instead of framing it primarily as an investment opportunity, BTC Policy recommends that elected officials and advocates highlight the technology’s alignment with core political values. According to the analysis, value-driven messaging is significantly more effective at strengthening voter support.
“Advocacy initiatives should prioritize value-based messaging over appeals to personal financial gain,” the institution noted, stressing that Bitcoin’s long-term identity is grounded in mathematics and open-source code, not partisanship.
This shift in messaging could also help address the perception gap that has emerged in recent years. While Bitcoin and the broader cryptocurrency sector have been embraced by the Trump administration throughout 2025, they received a more cautious approach under the previous administration. BTC Policy argues that better framing could improve public understanding across the political spectrum.
Bitcoin’s Bipartisan Strengths
The report also outlines several areas where Bitcoin carries bipartisan appeal. Its potential role in enabling global financial inclusion, offering protection from authoritarian regimes, and driving advances in sustainable technology presents opportunities for policymakers seeking common ground.
According to BTC Policy, these shared values could help reduce political polarization and build broader support for measures like the proposed Strategic Bitcoin Reserve.
“Policymakers across the aisle can leverage these insights to advance legislation that appeals to voters’ shared values of financial freedom and democracy,” the report concludes—suggesting that Bitcoin may become one of the few issues capable of bridging America’s political divide.