The Current Market and Future Projections
While Bitcoin has experienced significant price movements in 2025, Jan3 founder Samson Mow believes the true Bitcoin bull run has not yet begun. Mow stated that the actual surge in Bitcoin's price is likely to commence in 2026, suggesting a prolonged and robust market cycle that could extend for up to a decade. This prediction contrasts with the prevailing sentiment that the current market is already in a bullish phase. According to Mow, present market activity is merely a prelude to the main event.
He asserts that the significant acceleration will coincide with a combination of geopolitical shifts, escalating institutional demand, and global monetary pressures. These factors are expected to create an environment conducive to a sustained upward trend in Bitcoin's value.
Why 2026 is Identified as the Turning Point
Mow attributes the significance of 2026 to a projected convergence of global economic instability, increasing inflation rates, and a growing consideration by nation-states to adopt Bitcoin as a reserve asset. By this time, the effects of the 2024 Bitcoin halving will likely be fully reflected in the market. This, coupled with collective demand from miners, institutions, and retail investors, is anticipated to drive demand to unprecedented levels.
Furthermore, Mow suggests that increased regulatory clarity, advancements in Bitcoin network technology, and a declining trust in traditional fiat currencies will collectively establish ideal conditions for a sustained bull market. These elements are poised to bolster investor confidence and adoption.
Prospect of a Decade-Long Rally
Mow's forecast is particularly noteworthy for its projection of the rally's duration. Instead of the conventional 2–3 year cycle, he anticipates a 10-year Bitcoin bull run, fueled by gradual but consistent global adoption. This scenario would represent a significant departure from established Bitcoin market dynamics, shifting the focus from short-term gains to long-term financial evolution.
For investors and cryptocurrency enthusiasts, this perspective suggests the importance of a long-term outlook. If Mow's predictions hold true, the most substantial gains for Bitcoin may still be on the horizon, underscoring the value of patience in navigating market cycles.

