Strategy plans to sell Bitcoin only as a “last resort” if its mNAV (market-cap-to-net-asset-value multiple) falls dramatically and capital is unavailable. This approach is consistent across companies managing large Bitcoin treasuries, such as MicroStrategy and Metaplanet.
The CEO of Strategy, while not directly quoted, aligns with peers in statements about the financial prudence of maintaining mNAV metrics. Companies involved aim to avoid asset sales unless capital markets prove unyielding and treasury liquidity is severely compromised. Michael Saylor, CEO, MicroStrategy, stated, "When we see mNAV dropping, we know selling BTC is our last resort if capital cannot be raised."
Liquidity Strategy Stabilization Amid Financial Pressure
The decision to sell Bitcoin only under financial duress may stabilize Strategy's liquidity strategy, maintaining confidence among investors. Industry observers note this could buffer against immediate market sell-offs, potentially keeping Bitcoin's liquidity and price stable.
Financial outcomes center on companies' ability to leverage attractive mNAV conditions for capital raising, mitigating the need for asset liquidation. Historical data suggest periods of mNAV decline lead companies to issue equity or bonds rather than sell assets aggressively.
MicroStrategy's Historical Treasury Moves Highlighted
Similar treasury strategies were seen when MicroStrategy and others opted for equity issuance during favorable mNAV conditions. These approaches highlight a preference for capital preservation and mitigating market exposure unless absolutely necessary.
Experts emphasize that utilizing market premiums aids in avoiding forced Bitcoin sales. This strategy also reflects adaptive financial management, paralleling industry trends of balancing asset retention and liquidity management amid fluctuating market conditions.

