In a recent note to investors, banking giant JPMorgan made a striking claim — Bitcoin is currently undervalued by $68,000 compared to gold. This assessment follows Bitcoin’s latest price dip, which analysts say may have made the digital asset significantly more appealing than its traditional rival, gold.
According to JPMorgan’s calculations, if Bitcoin were to match gold in terms of private sector investment levels, its fair value should be around $120,000. However, with Bitcoin recently trading near $52,000, that leaves a substantial gap — one the bank sees as a potential opportunity for long-term investors.
Why the Comparison with Gold Matters
Bitcoin has often been described as “digital gold” because of its scarcity and use as a store of value. With growing institutional interest and increasing global adoption, many investors are now directly comparing Bitcoin’s performance and utility against gold.
JPMorgan’s latest analysis strengthens the argument that Bitcoin could eventually rival or even surpass gold in market value. The note points to changing investment behavior, where younger investors are leaning more toward digital assets rather than traditional safe-havens like gold.
BULLISH: JPMorgan says Bitcoin is now $68,000 undervalued compared to gold after its latest dip, signaling the asset may be more attractive than gold. pic.twitter.com/bwASI8YEeh
— Cointelegraph (@Cointelegraph) November 6, 2025
What This Means for Investors
JPMorgan’s valuation suggests there’s still a significant upside for Bitcoin if the market aligns with the bank’s model. While the crypto market remains volatile, the current undervaluation could represent a solid entry point for long-term holders.
The statement also reflects a broader shift in the financial world, where legacy institutions like JPMorgan are taking digital assets more seriously. For those watching for institutional sentiment, this could be a powerful bullish signal.