In mid-January, despite a short-term pullback, Bitcoin found renewed upward expectations fueled by strengthening US investor demand. On January 15th, Thursday, Bitcoin briefly dipped around 2% to trade at $95,400. However, it quickly gained momentum, entering a stabilization process. This shift in market sentiment is largely due to the political calendar regarding US cryptocurrency regulations and institutional fund movements. Furthermore, on-chain data and ETF fund inflows highlight two critical scenarios for Bitcoin’s price direction.
Critical Technical Levels for Bitcoin Price
Blockchain analysis firm Glassnode shared data revealing that Bitcoin’s price responded strongly around $87,800, the average cost of active investors. This area acted as significant support during the recent decline, setting the stage for a renewed upward attempt. According to analyses, the market’s short-term target centers around the $98,400–99,000 band, where short-term investor costs stand out.
In the technical outlook, the $94,000 level holds separate significance. Cryptocurrency analyst Crypto Rover indicated that Bitcoin’s medium-term bullish scenario may weaken if it sustains below this threshold. Conversely, staying above $94,000 is considered a signal that buyers maintain control.
Recent price movements suggest a controlled recovery rather than a sharp increase. This scenario indicates a search for a more balanced trend after short-term profit-taking, as investors refocus on macro and institutional indicators.
Impact of US Institutions and Macro View
One of the main driving forces behind Bitcoin remains the behavior of US institutional investors. The shift of the Coinbase Bitcoin Premium Index back into positive territory after a prolonged selling period signals strengthening US demand. Simultaneously, approximately $1.6 billion in net inflows were recorded in US spot Bitcoin ETFs over just two days.
On the macro front, developments in the gold market attract attention. Expectations are rising that gold, which saw a strong surge starting in early 2024, is approaching a peak and may enter a long-term horizontal phase. Gradual institutional profit reallocation from precious metals to Bitcoin and cryptocurrencies supports market liquidity.
Another significant development in liquidity is the growth in the stablecoin market. Following the enactment of the Genius Act in the US last year, stablecoin supply has surged over $50 billion, laying a positive foundation for the sustainability of capital flowing into the crypto market. Additionally, the Federal Reserve’s rate-cutting process and quantitative easing policies are factors keeping appetite for risk assets alive.