Crypto exchange firm Bitget has appointed Ignacio Aguirre Franco as the new Chief Marketing Officer (CMO) to lead global brand strategy and improve user engagement and adoption. This appointment comes as the exchange advances its Universal Exchange (UEX) model.
New Bitget CMO to Bridge CeFi, DeFi, and TradFi
Ignacio Aguirre Franco brings over 15 years of experience in technology, fintech, and blockchain networks. He is expected to lead global initiatives, expand brand visibility, enhance product marketing, and drive adoption. According to Bitget, Aguirre’s appointment aligns with its strategic goal to connect centralized finance (CeFi), decentralized finance (DeFi), and traditional finance (TradFi) under a single, integrated platform.
Previously, Ignacio Aguirre held senior positions at Adobe, SAP, Scorechain, and Xapo Bank, where he was instrumental in scaling digital products and improving global marketing positions. Bitget's announcement highlights that Aguirre possesses a unique blend of technical and creative skills, enabling him to bridge the gap between engineering and marketing and communicate complex technologies in accessible ways.
The core of any great tech is based on its access and the greater opportunities it brings to disrupt. For too long, finance has been a fractured landscape; my mission at Bitget is to dismantle those old barriers. I will ensure the story of the Universal Exchange resonates with people globally, making secure access to crypto and real-world assets a reality for everyone.
Ignacio Aguirre Franco, Bitget’s new CMO
Bitget has introduced a new strategy known as the Universal Exchange era (UEX), which aims to expand the exchange's global presence while simultaneously enhancing innovation, security, and accessibility. The newly appointed CMO is tasked with leading the implementation of this UEX strategy.
Bitget Expands Cultural Presence Through Sports, Music, and Education
The crypto exchange firm has set an ambitious target of hosting at least 150 million users globally by 2026. This growth is expected to be supported by its expanding trading solutions and the seamless connection between TradFi and CeFi systems.
Ignacio Aguirre, in his role as CMO, will oversee the marketing efforts for Bitget’s diverse product lines, including Onchain, GetAgent, and Stock Futures, which are integral components of the exchange’s plan to consolidate multiple solutions under one umbrella. Aguirre will also focus on improving how Bitget communicates its functionalities and the benefits of complex blockchain products to a wide range of audiences.
Founded in 2018, Bitget currently serves approximately 120 million users worldwide. The exchange provides access to a variety of digital assets and financial products, including crypto tokens, tokenized stocks, ETFs, and real-world assets (RWAs). Bitget operates as a centralized exchange and also offers the Bitget Wallet, a non-custodial solution that supports over 130 blockchains. The wallet facilitates multichain trading, staking, and payments, with direct access to more than 20,000 decentralized applications (dApps).
Bitget has established significant partnerships to broaden its cultural reach. It serves as the Official Crypto Partner of LaLiga across Eastern, Southeast Asian, and Latin American markets, and is the exclusive crypto exchange partner of MotoGP. Furthermore, the firm has collaborated with UNICEF to support blockchain education for over 1.1 million learners by 2027. Following its seventh-anniversary celebration, Bitget has reaffirmed its commitments to innovation and international expansion, actively pursuing a wider cultural presence by connecting its brand with global sports, music, and education initiatives.