Ethereum treasury firm BitMine Immersion Technologies has announced a $200 million equity investment in Beast Industries.
The deal brings together one of the largest institutional holders of Ethereum and the world’s most-followed individual creator.
BitMine Invests in MrBeast’s Beast Industries
Beast Industries is the media and consumer company founded by global YouTube star Jimmy Donaldson, also known as MrBeast.
Beast Industries CEO Jeff Housenbold said the funding will support expansion across the company’s core businesses. He added that it will also help explore decentralized finance (DeFi) features in future financial services products.
While details are limited, the statement points to possible use of blockchain for payments, rewards, or digital ownership. The transaction is expected to close around January 19, according to the announcement.
The investment connects a major Ethereum-focused crypto firm with a media company that is extremely popular among Gen Z and Gen Alpha viewers.
BitMine Chairman Tom Lee said Beast Industries is the leading creator platform of its generation. He pointed to its strong influence on young audiences and consumer trends.
The partnership shows that crypto companies are moving beyond financial markets. They are now trying to reach everyday users through mainstream media and popular creators.
BitMine Leads in Ethereum Staking Holdings
The deal comes as BitMine continues to scale its Ethereum treasury operations. According to recent market data, the firm holds more than 4 million ETH, valued at over $13 billion.
This makes BitMine the largest treasury holder in the Ethereum-focused digital asset treasury sector. The sector as a whole holds more than $17 billion in assets as of January 15.
BitMine has also staked more than 1.25 million ETH, more than any other firm in this category. This approach shows that Ethereum is increasingly seen as a system that can generate returns. It is also viewed as a platform for building financial tools, not just for trading price swings.
Nearly 30% of Ethereum’s circulating supply is now locked in staking contracts, securing the network and representing more than $120 billion in value.
BitMine Shares Rise as Institutional Interest in Ethereum Grows
Following the announcement, BitMine shares closed higher on January 15 and also stayed slightly higher in pre-market trading as at today. Over the past year, the stock has risen more than 300%, significantly outperforming Ethereum over the same period.
At the same time, institutional interest in Ethereum continues to build. Analysts at Standard Chartered said 2026 could be a key year for wider Ethereum adoption.
Experts pointed to the growth of staking, institutional products, and real-world use cases coming together. The bank has projected a long-term Ethereum price of $40,000 by 2030, compared to its current level near $3,360.