BitMine Immersion Technology has agreed to invest $200 million in Beast Industries, the entertainment company founded by YouTube star Jimmy Donaldson, better known as MrBeast. This deal links one of crypto’s largest Ether holders with the world’s most-followed online creator.
BitMine will make a $200 million equity investment into Beast Industries, the company announced on Thursday.
BitMine stated that the deal could significantly expand its mainstream visibility, given MrBeast’s extensive reach across digital platforms. Donaldson currently leads the most-subscribed YouTube channel, boasting over 450 million subscribers and generating billions of monthly views across his network of channels.
“MrBeast and Beast Industries, in our view, is the leading content creator of our generation, with a reach and engagement unmatched with GenZ, GenAlpha and Millennials,” said Thomas Lee, the chairman of BitMine. “Beast Industries is the largest and most innovative creator based platform in the world and our corporate and personal values are strongly aligned.”
The transaction is scheduled to finalize on Monday, January 19.
Beast Industries to Explore DeFi Integration for Upcoming Financial Platform
As an integral part of the agreement with BitMine, Beast Industries intends to investigate methods for incorporating decentralized finance (DeFi) into its forthcoming financial services platform, according to Jeffrey Housenbold, the CEO of Beast Industries.
MrBeast began expanding his ventures beyond YouTube in 2025, revealing intentions to launch a financial services platform during the New York Times' DealBook Summit in early December.
“We’re also launching a phone company, Beast Mobile, and a financial services platform in there, wrapped in financial literacy and access to the world's information,” Housenbold told Business Insider on December 3.
Beast Industries reported generating $400 million in revenue during 2024, based on investor materials reviewed by Business Insider.