In major Bitcoin news today, $8 trillion financial giant Morgan Stanley on Friday said it will allow all its clients to invest in Bitcoin and crypto assets.
Financial advisors were earlier limited to pitch crypto investments to clients with high‑risk tolerance and at least $1.5 million in assets.
This comes as the financial services firm plans to offer crypto trading to retail investors through its brokerage and trading platform E‑Trade.
It will start with Bitcoin, Ethereum, and Solana trading, expanding its crypto trading offerings gradually.
Morgan Stanley Allows All Clients to Invest in Bitcoin, Ethereum, and Other Crypto
Morgan Stanley asked its financial advisors to advise crypto investments to all clients, allowing investments in any type of account, including retirement accounts, CNBC reported on October 10.
The firm expects to start pitching crypto funds to any client starting Wednesday, October 15.
Earlier, the investment bank’s financial advisors were offering crypto investment advice to investors with aggressive risk tolerance and at least $1.5 million in assets, who wanted crypto assets in a taxable brokerage account.
A clear crypto regulatory environment and guidelines under the Trump administration have triggered TradFi to bring financial products such as stock and bonds on‑chain. This shift marks a groundbreaking development that can boost crypto adoption in other institutional investors.
Morgan Stanley Eyes Deeper Crypto Push
As Coin Republic reported earlier, Morgan Stanley partnered with cryptocurrency infrastructure provider Zerohash to let E‑Trade clients trade crypto assets such as Bitcoin (BTC), Ethereum (ETH), and Solana (SOL).
The crypto trading launch expected in 2026 was seen as massive Bitcoin news by the crypto community.
Earlier this week, Morgan Stanley recommended clients to have a maximum allocation between 2 % and 4 % of their portfolios in Bitcoin and crypto.
The firm advised that the allocation must depend on their goals, ranging from wealth conservation to opportunistic growth.
In May, the U.S. Department of Labor withdrew its 2022 guidance that prevented pension funds from adding Bitcoin and other cryptocurrencies to 401(k) retirement plans.
Texas Teachers Retirement Fund recently invested in MSTR stock to gain Bitcoin exposure as crypto adoption rises amid the crypto‑friendly Trump Administration.
The fund revealed $25 million worth of Bitcoin from Strategy shareholding.
BTC and ETH Price Action Amid Bullish News
While the news gained massive reactions across the crypto community, traders were unfazed and focused on crypto options expiry.
BTC price was trading at $121,359 at the time of writing, down 0.70 % in the past 24 hours. The 24‑hour low and high were $119,812 and $122,509, respectively.
However, the trading volume has increased by 8 %, indicating a rebound amid buy‑the‑dip sentiment among traders.
ETH price wavered and traded near the $4,300 level, moving sideways in the last 24 hours. Trading volume has tumbled 15 % in the last 24 hours.