Mascot Design and Branding
BullZilla is an Ethereum-based meme coin, currently in presale, that has centered much of its brand identity on a cartoon-style mascot, according to various materials published on the project's website and presale documentation.
The mascot appears as a little green, dragon-like character with blue dorsal spikes, rounded horns, and a diamond-shaped mark on its chest resembling the Ethereum symbol.
It is depicted on several promotional pages together with other visual elements that include floating blue flames and vivid color palettes. These illustrations are used to complement key sections of the presale details of the project, staking, and referral system explanations.
According to the published materials of the project, the mascot is a representative figure for BullZilla's broader thematic framework, which includes references to "roaring," "evolution," and "mutation."
Imagery appears prominently on both page 1, the presale landing page, and page 3, the staking section, where the mascot is in various animated poses aligned with concepts such as token growth and "The HODL Furnace," a staking feature advertised with a 70% APY reward rate.
Project Rollout and Presale Integration
The introduction of the mascot comes with the multi-phase rollout of BullZilla. This is indicated within the project's roadmap, starting from Q2 2025 through Q1 2026, where the mascot is consistently used in branding materials.
This also includes the period of a presale structured around progressive price increases every 48 hours, or after every $100,000 raised, and "Roar Burn"-token reduction events related to each presale milestone.