Bybit launched the MENA Points Bazaar on November 1, 2025, allowing users in the Middle East and North Africa to collect points and share in an 80,000 USDT prize pool. The event signifies Bybit's commitment to expanding its regional presence, boosting user engagement and trading volumes in the MENA market. The event runs from November 1 to November 30, 2025.
"We’re excited to launch the MENA Points Bazaar, giving our users in the Middle East and North Africa region a chance to earn rewards and deepen their engagement with Bybit. This is part of our ongoing commitment to regional growth and user empowerment."
Bybit Unveils 80,000 USDT Reward Event for MENA
The event has spurred a 15% increase in USDT trading volumes and a 22% rise in new MENA user sign-ups. These developments reflect the campaign's success in driving user participation and fostering competitive trading environments.
Financial gains from the event are evidenced by elevated trading activities, notably in USDT. This aligns with previous strategies, such as the USDT Earnings Boost, which highlight engagement-driven user growth.
Bybit’s MENA Strategy Mirrors SEA Success
Comparing it to Bybit's SEA campaign earlier in 2025, which led to a 30% rise in user activity, similar regional events have shown consistent enhancements in trading volumes. The MENA Points Bazaar seems to follow this successful pattern.
Analysts believe Bybit’s approach will likely boost loyalty and market share. Expert opinions suggest sustained user acquisition due to regional enthusiasm, especially in high-growth markets, due to the tangible rewards offered.