The Canada Pension Plan Investment Board (CPPIB) has taken a bold new step, and Strategy is right at the center of this move. This expansion into the digital asset sector signifies a growing institutional interest in on-chain trends and innovative technologies.
Strategy is back in the spotlight, and this time it is clear that major institutions are now exploring increased exposure to digital assets and on-chain trends.
A Look at CPPIB’s Latest Portfolio
The Canada Pension Plan Investment Board is one of the world’s biggest and most active investors. Its latest SEC filings reveal 1,346 total holdings. Its portfolio value stands at $142.4 billion. This number excludes cash, which is not disclosed in the filings.
CPPIB’s top holdings show its strong belief in tech. They include NVIDIA, Microsoft, Apple, Amazon, and Broadcom. These names dominate the global market today. The fund also opened several new positions. These include Netskope, Klarna, Peloton, Amrize AG, and, most notably, Strategy.
According to the latest SEC 13F filings, the Canada Pension Plan Investment Board (CPPIB) opened a new position in MicroStrategy (MSTR) in Q3 2025, holding 393,322 shares. The stake was worth roughly $127 million at the end of the quarter, and is valued at around $80 million at…
— Wu Blockchain (@WuBlockchain) November 17, 2025
CPPIB established a new Strategy (MSTR) position in Q3 2025. They bought 393,322 shares. At the end of the quarter, this position was worth about $127 million. With market shifts, the value now sits around $80 million. Such a shift is an indication of purpose.
CPPIB is exploring digital assets through a firm that is deeply tied to Bitcoin and long-term tech growth. This aligns with the fund’s other top picks. It leans toward innovative industries and is also diversified into other areas, such as textile products, coal mining, and agricultural services. Nonetheless, the fact that Strategy occupies the center of digital value and interest on-chain is a unique characteristic.
Why This Strategy Position Matters
Institutional money continues to look into digital assets and blockchain technology. A fund as large as CPPIB does not make random bets. Its stance indicates optimism about long-term digital growth.
Strategy has acquired 8,178 BTC for ~$835.6 million at ~$102,171 per bitcoin and has achieved BTC Yield of 27.8% YTD 2025. As of 11/16/2025, we hodl 649,870 $BTC acquired for ~$48.37 billion at ~$74,433 per bitcoin. $MSTR $STRC $STRD $STRE $STRF $STRK https://t.co/HI1TeYOvQ9
— Michael Saylor (@saylor) November 17, 2025
The new stake in Strategy by CPPIB is a significant move in the digital finance sector. It contributes to the increasing institutional interest in this industry. This move with Strategy could indicate the next financial step as we explore on-chain systems and technology-supported assets.
