Cardano Foundation Seeks gTLDs to Strengthen Digital Identity

The Cardano Foundation announced its intention to apply for the .ada and .cardano domain names. This initiative is aimed at enhancing digital identity and presence, with community voting scheduled for approval. It represents a significant push in integrating Cardano's identity into web spaces. As they stated, “The Cardano Foundation is planning to apply for the .ada and .cardano generic Top-Level Domains (gTLDs) to enhance its digital presence in the cryptocurrency sector.”

Cardano Ecosystem Branding Potential with New Domains

The pursuit of new domains is expected to boost Cardano’s ecosystem, providing enhanced branding and identity options. Immediate market impacts are absent, with ADA trading slightly down at $0.6325. However, future growth is anticipated through improved ecosystem sustainability, as detailed in the Cardano Roadmap.

gTLD Application: A Landmark for Layer-1 Blockchains

This application window for gTLDs is only the second since 2012, positioning Cardano among the first layer-1 blockchains to use such digital assets. Analysts suggest potential positive outcomes similar to Ethereum’s .eth domain success, increasing the blockchain’s Web3 influence as noted in their Quarterly Update Q2 2025.