Cardone Capital has made a significant $10 million investment in Bitcoin, taking advantage of a market dip. Under the leadership of Grant Cardone, the company manages a diverse portfolio of residential properties across the United States.
While many investors tend to sell during a Bitcoin price decline to mitigate losses, Cardone views these moments as strategic buying opportunities. This approach aligns with his past success in acquiring Bitcoin at lower price points. Cardone Capital's strategy involves a hybrid model that combines institutional multifamily real estate investments with digital assets to achieve higher returns.
This latest acquisition increases Cardone Capital's estimated Bitcoin holdings to nearly 1,000 BTC. Cardone has previously stated that the firm intends to purchase Bitcoin using its operational cash flow during periods of market pullback.
Cardone Capital is expanding its investment strategy beyond traditional real estate acquisitions. The company is now actively investing in Bitcoin, seeing it as a novel avenue for growth and increased profitability. Cardone Capital anticipates that Bitcoin's value will appreciate over the long term, while continuing to maintain its existing real estate portfolio.
Bitcoin's Volatility Spurs Strategic Purchases Amid Price Drop
Over the weekend preceding January 19, Bitcoin's price experienced a brief surge, exceeding $95,000 before falling below $92,000. At the time of the announcement, Bitcoin was trading around $93,184. Such significant price movements capture the attention of investors, both large and small.
While a price decline can be unsettling for some, others perceive it as a chance to increase their holdings, especially if they anticipate future price appreciation. Cardone Capital falls into this latter category, believing that price increases will eventually reoccur and therefore viewing the current dip as an opportune moment to acquire more Bitcoin.
Bitcoin's price is subject to fluctuations influenced by various factors, including global events and shifts in economic sentiment. For instance, geopolitical tensions or international disputes can prompt swift reactions from investors and markets, impacting the value of diverse financial assets, including cryptocurrencies like Bitcoin.
Meanwhile, Strategy, another prominent company in the digital asset space, has also likely increased its Bitcoin holdings during this recent market dip. Michael Saylor, the executive chairman of Strategy, indicated that the company had purchased more BTC in the preceding week.
Earlier in December, Strategy established a $1.4 billion reserve intended for future dividend and interest payments, addressing concerns about potential Bitcoin sales if prices continued to fall. Bitcoin has seen a decrease of approximately 30% since reaching its all-time high in early October, while Strategy's shares have declined by over 50% during the same period.
Cardone Capital Uses Rental Income to Build a Bitcoin Portfolio
Cardone Capital's approach distinguishes itself from many conventional real estate firms that focus solely on acquiring and leasing properties. The company has sustained its profitability through ownership of residential properties, generating revenue from rental income.
Cardone Capital has no immediate plans to sell its Bitcoin holdings. Instead, the company intends to hold its Bitcoin for the long term, aiming to synergize current rental income from properties with future profits derived from digital assets.
The company's objective is to capitalize on market movements, whether upward or downward, through this dual investment strategy. Cardone Capital has previously explored this concept, introducing specialized investment funds in 2025 that integrate real estate and Bitcoin. These funds utilize the consistent income generated from large apartment buildings to systematically purchase more Bitcoin over time.