On November 26, 2025, six Chinese governmental departments, including the Ministry of Industry and Information Technology, issued a plan to enhance consumer goods supply-demand matching by utilizing digital technologies.
This initiative encourages platform companies to leverage technologies like AI and blockchain, impacting metaverse and NFT assets and promoting more immersive consumer experiences across digital platforms.
China's Strategy: AI and Blockchain in Platform Economy
Within the industry, early reactions highlight the emphasis on market regulation and consumer safety from entities like the State Administration for Market Regulation. The National Development and Reform Commission expressed confidence that these measures would bolster a compliant marketplace. Statements from official sources affirm the plan's potential to create robust consumer protection mechanisms and maintain product authenticity. Zhang Qi, Director of the Consumption Promotion Department at the Ministry of Commerce, stated, "We will support platform companies in applying digital technologies such as virtual reality, metaverse, artificial intelligence, and blockchain to create multi-scenario, immersive consumption experiences."
Coincu research highlights potential benefits for metaverse and NFT sectors with the government's support for blockchain in consumption. Technological integration could redefine retail experiences, attracting investments and increasing platform innovation. The plan's successful execution depends on adapting existing infrastructures to integrate with these cutting-edge digital solutions.
Impact of China's Digital Shift on Market and Innovation
Did you know? When similar guidelines for platform economy growth were introduced in 2023, live-streaming e-commerce surged, boosting digital retail investments significantly throughout the year.
Coincu research highlights potential benefits for metaverse and NFT sectors with the government's support for blockchain in consumption. Technological integration could redefine retail experiences, attracting investments and increasing platform innovation. The plan's successful execution depends on adapting existing infrastructures to integrate with these cutting-edge digital solutions.