CNBC has entered into a multi-year partnership with prediction market operator Kalshi, which will see real-time forecasting data integrated across the network's television, digital, and subscription platforms. This integration is set to commence in 2026.
According to an announcement made on Thursday, Kalshi's event probability data will be incorporated into CNBC programming, including prominent shows like "Squawk Box" and "Fast Money." A dedicated ticker will be featured to display forecast moves in real-time. Additionally, Kalshi will launch a CNBC-branded page on its platform, showcasing markets selected by the network.
Kalshi CEO Tarek Mansour described the integration as the "next evolution" of financial reporting, shifting the focus from data on current events to real-time forecasts of future occurrences. CNBC president KC Sullivan highlighted the growing importance of prediction markets as tools for understanding major events, characterizing Kalshi's data as a "powerful complement" to the network's existing reporting.
This agreement follows closely on the heels of Kalshi's announcement of a separate data integration partnership with CNN. In that collaboration, Kalshi's prediction markets will be incorporated into CNN's on-air analysis and newsroom reporting.
Founded in 2018, Kalshi operates one of the largest regulated prediction market platforms in the United States. The platform allows users to trade on the outcomes of various real-world events, including elections, sports, and economic releases.
Kalshi's significant growth was underscored by its $1 billion raise in November, which valued the company at $11 billion. This funding round made both of its co-founders, who are 29 years old, billionaires. CEO Luana Lopes Lara, in particular, became the world's youngest self-made woman billionaire, as reported by Forbes.
Polymarket Prediction Market Also Gaining Traction
While Kalshi is a US-regulated prediction market, it is not the only platform experiencing growth. Polymarket, a blockchain-based prediction platform built on Polygon, has also been expanding its reach through recent partnerships and regulatory approvals.
In October, sports betting operator DraftKings began utilizing Polymarket as the clearinghouse for its new prediction market offering.
Polymarket also launched a partnership with PrizePicks in November, enabling users to make predictions on sports, entertainment, and other real-world events in conjunction with PrizePicks' existing fantasy offerings.
Furthermore, Polymarket has entered into a multi-year agreement with TKO Group Holdings. This partnership designates Polymarket as the official prediction market partner for UFC and Zuffa Boxing, introducing real-time forecasting elements into live fight broadcasts.
Polymarket, valued at $10 billion in October, has plans to introduce a token following recent approval from the US Commodity Futures Trading Commission to operate an intermediated trading platform.
As of this writing, Polymarket users were pricing a 99% likelihood that the platform's US launch will occur in 2025.
