Coinbase has appointed Liz Martin, a former partner at Goldman Sachs, as its new VP of Product to help build its “Everything Exchange” platform. The crypto firm announced today that Martin will oversee Markets and Derivatives, handling Coinbase’s exchanges, and managing the global markets team.
The platform aims to offer multiple services such as trading, borrowing, staking, spending, and earning services all in one place.
Building a One-Stop Crypto Platform
The “Everything Exchange” strategy is designed to make Coinbase a one-stop platform for cryptocurrency users. The approach will allow users to make use of other features like “tokenized stocks, prediction markets, and early-stage token sales.”
In other words, the company is looking to make it easier for users to access several crypto services all under one roof.
Liz Martin's Experience in the Finance Space
Martin comes with 25 years of experience as a partner at Goldman Sachs, where she was a partner in the global markets business before joining Coinbase. She also led enterprise partnerships and consumer finance projects, as well as enterprise partnerships, focusing on the launches, operations, and development of various services, including credit cards, savings products, and buy now, pay later services.
“Derivatives sit at the center of every mature market, and Coinbase has an enormous opportunity to lead this space globally as crypto markets reach institutional scale,” Martin said in a statement.
Expanding Services Amid Market Confidence
Coinbase has been actively expanding its services to support this strategy. In September, the company acqui-hired the two founders of Sensible, a platform for earning yield on crypto, to add more features.
Last month, Benchmark analyst Mark Palmer gave Coinbase a “Buy” rating and a $421 price target. He said the “Everything Exchange” plan is “powerfully levered to a crypto bull cycle.”