Coinbase Now Natively Integrated In Samsung Galaxy

A native crypto integration for Galaxy users in the United States

The partnership between Samsung and Coinbase marks a new step in the mainstream crypto adoption strategy in the United States, while the next cycle could trigger historic adoption.

According to the announcement published by Coinbase, “more than 75 million Galaxy users in the United States” will now have the possibility to buy cryptos directly from Samsung Wallet, the mobile app preinstalled on most recent Galaxy smartphones.

This initiative relies on the native integration of Coinbase One, the platform’s premium subscription, which offers benefits such as zero trading fees, increased staking rewards, and fund protection in case of unauthorized access.

Shan Aggarwal, Chief Business Officer at Coinbase, stated: “together with Samsung, we combine their global reach with Coinbase’s trusted platform to offer the best value for crypto access, starting with over 75 million Galaxy users in the United States, and soon worldwide“.

From a functional point of view, this integration allows Galaxy smartphone holders to access the crypto world without going through a third‑party app or manual registration on an exchange platform.

It follows up on an initial partnership launched at the end of July, where Samsung Wallet was used as a simple payment method on Coinbase. Now, users can make crypto purchases directly from their mobile wallet. This new setup allows:

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  Direct access to Coinbase One via Samsung Wallet, without an intermediate step;
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  A simplified user experience integrated into the native interface of Galaxy smartphones;
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  A free subscription to Coinbase One, whose versions usually cost $4.99 (basic) and $29.99 (premium) per month;
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  A novel access model for a crypto platform through a smartphone manufacturer;
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  A consumer‑oriented strategy aiming to make crypto purchases as seamless as any other mobile transaction.

By making cryptocurrency purchases as simple as contactless payments, Samsung and Coinbase seek to turn crypto use into a daily routine.

Crypto at the heart of the Galaxy ecosystem

While the initial rollout exclusively targets the United States, Samsung and Coinbase have clearly global ambitions. With over one billion active Galaxy users worldwide, the two companies see this alliance as a strategic lever to significantly expand access to crypto internationally.

Brian Armstrong, CEO of Coinbase, summed up this vision in a post published on X (formerly Twitter) on October 3, stating that this partnership will “make crypto even more accessible”.

On his side, Drew Blackard, Senior Vice President of Mobile Development at Samsung Electronics America, emphasized that this integration will allow users “to explore and engage with crypto on a trusted platform, from their mobile device”.

Unlike the American approach focused on Coinbase One, the global strategy will have to take into account the regulatory constraints specific to each region, as well as disparities in digital and financial maturity.

Such an initiative confirms a clear strategic orientation of Samsung: to make its smartphones gateways to the Web3 ecosystem, by integrating functions such as P2P transactions, digital identities, and crypto payments into Samsung Wallet.