- •Croatia's football team launches a crypto loyalty program.
- •Kadena blockchain supports the initiative.
- •Program targets wallet growth by 2026 World Cup.
The Croatian Football Federation (HNS) has launched a pioneering loyalty program rewarding fans with crypto via the VATRENI token, integrated using Kadena blockchain, which enables 1% cashback on official store app purchases, enhancing fan engagement.
The introduction of the VATRENI crypto token aims to revolutionize fan engagement for the Croatian national football team, potentially setting new standards in sports fan loyalty programs globally.
The Future of Fan Engagement
The Croatian Football Federation is collaborating with Kadena to implement the loyalty program. Fans can earn a 1% cashback using their official store app via the blockchain-powered VATRENI token. According to Joel Woodman, Head of Partnerships at Kadena, “For the Croatian Football Federation, integrating Kadena is a frictionless leap in fan engagement and monetization. Fans enjoy their familiar app experience, but under the hood, blockchain drives deeper loyalty and new rewards. The federation generates more revenue, reaches fans in smarter ways, and avoids the overhead of old-school loyalty platforms.” Immediate effects could include increased fan engagement and revenue streams for the HNS. By leveraging blockchain technology, the Croatian national team positions itself as a frontrunner in digital fan interaction.
Looking Ahead
The VATRENI token-centric program does not impact major cryptocurrencies like ETH or BTC currently, focusing instead on supporting the Kadena ecosystem. The VATRENI tokens' broader utility hints at potential future use for purchasing match tickets and VIP experiences. This could lead to expanded adoption of blockchain technologies in sports, potentially influencing regulatory or technological landscapes in fan engagement worldwide.