Leadership and Expansion in Australia
KuCoin, a leading global crypto platform, has announced the appointment of James Pinch as its Australian Managing Director. This move is accompanied by the establishment of a local headquarters in Sydney and the formation of a dedicated leadership team for its expanding Australian operations. The new Sydney office, situated in the CBD, will function as the central hub for KuCoin's activities in Australia. Over the next twelve months, the company plans to create new skilled roles across various departments, including compliance, operations, cybersecurity, and product development.
James Pinch's appointment is a significant part of KuCoin's broader leadership build-out in the region. He brings extensive experience from the Australian financial services sector, having worked at the intersection of traditional finance and innovation. His career includes founding and scaling multiple disruptor businesses within the trading, brokerage, and fintech sectors, with a focus on efficiency and transparency. KuCoin is actively recruiting to further strengthen its local team.
These strategic developments underscore KuCoin's deep commitment to growing its presence in Australia. The company aims to reinforce its dedication to local users, ensure robust regulatory alignment, and maintain institutional-grade security standards. James Pinch commented on the company's strategy, stating, "KuCoin is doubling down on Australia, investing in local jobs and capability, which is great news for the local crypto industry. Investors down under are serious about digital assets and the industry is projected to continue to grow in the coming year by almost 20% to a projected total revenue of US$1.2bn by 2026. In return, they need transparency, stability, and innovation – exactly what KuCoin provides. With our commitment to robust local engagement and top-tier security, we're here to support the next generation of Australian investors."
Australian Digital Asset Market Growth
The adoption of digital assets in Australia is on the rise, with over 360,000 Australians already utilizing KuCoin's global platform. Digital assets are transitioning from niche adoption to mainstream investment, with twelve percent of Australian adults currently holding them. This rate positions cryptocurrency as the third most commonly held asset, surpassing exchange-traded funds (nine percent) and international equities (ten percent). This trend solidifies Australia's position among the world's active crypto markets. The global cryptocurrency market capitalization has reached close to $6.5 trillion AUD, indicating its evolution from a speculative investment to an established asset class.
Key Partnerships and Sponsorships
BC Wong, Global CEO of KuCoin, visited Australia to officially open the new office and participate in the Australian Crypto Convention (ACC), which KuCoin sponsored for the first time. This visit coincided with the launch of KuCoin's inaugural Australian marketing campaign, featuring professional golfer and Masters champion Adam Scott. BC Wong emphasized the significance of these initiatives, stating, "The appointment of James Pinch and our new Australian leadership team is a key element of our strategy and a clear signal of how serious we are about this market. We are one of the most innovative exchanges offering retail derivatives to Australian customers and are dedicated to delivering a regulated, connected, and converging future for digital and traditional finance to Australian customers. The Australian market is maturing. Users and regulators alike are demanding higher standards of security and compliance. Our team’s mandate is to deliver world-class protection, deeper liquidity, and a transparent relationship with regulators."
KuCoin's commitment to the local sector extends to its sponsorship of the Australian Crypto Convention in 2025, providing a platform to connect directly with the community and support the industry's professional growth.
In a significant move to mark its investment in Australia, KuCoin has partnered with Adam Scott for a nationwide campaign themed: "Integrity first, trade on KuCoin next." This campaign highlights trust, stability, and reliability. Adam Scott will feature KuCoin-branded golf bags in prominent Australian golf tournaments, including the Australian Open at Royal Melbourne in December, the Australian PGA Championship, and throughout the 2026 season.
Adam Scott shared his perspective on the partnership: "I've been following the crypto space for several years and have been impressed by KuCoin's commitment to security and transparency. As someone who values precision, discipline and long-term thinking, I see these same qualities in how KuCoin approaches the market. I'm proud to partner with a platform that's raising the bar for the entire industry, and I'm looking forward to engaging with the Australian crypto community through this partnership."
About KuCoin
Founded in 2017, KuCoin is a globally recognized crypto platform built on trust, serving over 40 million users across more than 200 countries and regions. The platform is known for its reliability and utilizes cutting-edge blockchain technology, robust liquidity solutions, and advanced user account protections to ensure a secure trading environment. KuCoin provides access to over 1,000 digital assets and a suite of solutions, including a Web3 wallet, Spot and Futures trading, institutional services, and payment solutions. It has been recognized by Forbes as one of the "Best Crypto Apps & Exchanges" and by Hurun as a "Top 50 Global Unicorn." KuCoin holds SOC 2 Type II, ISO 27001:2022, ISO 27701:2025, and CCSS certifications, demonstrating its commitment to security, compliance, and innovation under the leadership of CEO BC Wong. Notably, KuCoin is the only top global exchange to have achieved all four major security certifications, reinforcing its industry-leading standards in safeguarding user assets.