Recent findings from the Financial Industry Regulatory Authority (FINRA) reveal a notable decline in risk appetite among American investors concerning cryptocurrency investments. Despite steady overall participation, fewer investors are considering increasing their holdings or entering the market for the first time, reflecting broader macroeconomic uncertainties and shifting investor priorities.
Key Takeaways
- •Investor willingness to take risks, especially among younger demographics, has decreased significantly since 2021.
- •A majority of US investors now view cryptocurrencies as a risky asset, an increase from previous years.
- •The pace of new entrants into crypto markets has slowed considerably over the past two years.
- •Despite risk aversion, many investors still recognize crypto’s role in achieving financial goals, often accepting higher risks.
Investor Caution Reflects Broader Market Trends
Data from a comprehensive study, conducted between July and December 2024 with over 2,800 US investors and a nationwide online survey, underlines a growing cautious outlook. While 27% of investors held cryptocurrency in 2024—a figure unchanged from 2021—the percentage considering either buying more or starting anew dropped from 33% to 26%. Notably, those with high-risk tolerance fell from 12% to 8%, with the sharpest decline observed among investors under 35, dropping nine percentage points to 15%.
The survey also highlights a heightened perception of risk, with 66% of respondents labeling crypto as a risky investment—up from 58% three years prior. Interestingly, a third of investors believe high risk is necessary to meet financial goals, a sentiment that rises to 50% among those under 35. Additionally, approximately 13% of investors, including nearly one-third of individuals under 25, have engaged in viral investment strategies such as purchasing meme stocks.
Slowing Entry into Markets
The rate at which new investors are joining crypto markets has significantly declined, with only 8% entering within the last two years, compared to 21% in 2021. This retrenchment aligns with the end of the pandemic-driven surge in younger investor participation, pushing the demographic back to pre-pandemic levels. Overall, the findings suggest a shift toward a more cautious investment climate, where risk considerations outweigh enthusiasm.