Sydney, Australia – November 18th, 2025 – KuCoin, a leading global crypto platform, has announced the appointment of James Pinch as its Australian Managing Director and the establishment of a local headquarters in Sydney. This strategic move signifies KuCoin's commitment to expanding its operations within Australia and building a dedicated local leadership team.
New Sydney Hub to Drive Local Growth and Employment
The newly established Sydney CBD office will serve as KuCoin's central hub for its Australian operations. Over the next 12 months, the company plans to create skilled employment opportunities across key areas including compliance, operations, cybersecurity, and product development.
Experienced Leadership at the Helm
James Pinch brings a wealth of experience from Australia's financial services sector, with a background spanning traditional finance, mergers and acquisitions, and fintech. He has a proven track record of founding and scaling disruptive businesses focused on enhancing efficiency and transparency within the industry.
Commitment to Regional Growth and Security
These initiatives highlight KuCoin's dedication to fostering regional growth, ensuring regulatory compliance, and providing institutional-grade security for its Australian users. The company aims to meet the evolving demands of the Australian market for a secure and transparent digital asset ecosystem.
Executive and Partner Perspectives
James commented: “KuCoin is doubling down on Australia, investing in local jobs and capabilities—great news for the crypto industry. Australian investors are serious about digital assets, with the market projected to grow nearly 20% to US$1.2bn by 2026. They demand transparency, stability, and innovation, which KuCoin delivers through robust engagement and top-tier security.”
“The appointment of James Pinch signals our seriousness about Australia,” said BC Wong, CEO of KuCoin. “The Australian market is maturing. Users and regulators alike are demanding higher standards of security and compliance. Our team’s mandate is to deliver world-class protection, deeper liquidity, and a transparent relationship with regulators.”
KuCoin will also be a sponsor at the Australian Crypto Convention this week, an event aimed at engaging the community and supporting industry growth. The partnership with Adam Scott, under the theme "Integrity First. Trading on KuCoin Next.", emphasizes the platform's focus on security and reliability.
"I've been following the crypto space for several years and have been impressed by KuCoin's commitment to security and transparency," said Adam. "As someone who values precision, discipline and long-term thinking, I see these same qualities in how KuCoin approaches the market. I'm proud to partner with a platform that's raising the bar for the entire industry, and I'm looking forward to engaging with the Australian crypto community through this partnership."
About KuCoin
Founded in 2017, KuCoin is a leading global crypto platform built on trust, serving over 40 million users across 200+ countries and regions. With established recognition for its reliability, the platform leverages cutting-edge blockchain technology, robust liquidity solutions, and advanced user account protections to deliver a secure trading environment. KuCoin offers access to 1,000+ digital assets and solutions, including Web3 wallet, Spot and Futures trading, institutional services, and payments. Recognised by Forbes as one of the "Best Crypto Apps & Exchanges" and a "Top 50 Global Unicorn" by Hurun. KuCoin holds SOC 2 Type II, ISO 27001:2022, ISO 27701:2025, and CCSS certifications and is committed to security, compliance, and innovation under the leadership of CEO BC Wong. Notably, KuCoin is the only top global exchange to have achieved all four major security certifications, underscoring its industry-leading standards in safeguarding user assets.