DDC Enterprise Limited has raised $124 million from a stock sale to advance its Bitcoin treasury strategy, with the goal of increasing holdings to 10,000 BTC by 2025.
This financing highlights growing corporate interest in Bitcoin, positioning DDC among businesses adopting digital assets to enhance financial stability and resilience.
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DDC Enterprise Limited, a U.S.-listed Asian food platform, has secured $124 million through a new stock sale. Leading alternative asset managers, including the Pegasus Fund and Mulana Investment Management, have shown confidence in the firm's strategic direction aimed at expanding its Bitcoin treasury.
The company, led by founder Norma Chu, aims to increase its Bitcoin holdings from 1,058 BTC to 10,000 BTC by 2025. The round was endorsed by major investors, underscoring institutional support for corporate cryptocurrency initiatives.
Norma Chu, CEO, DDC Enterprise, “I’m investing personally in our Bitcoin strategy because I believe this is where corporate finance is heading. Bitcoin as a digital reserve asset will redefine our balance sheet flexibility and resilience.” – source
The financial market responded to DDC's investment strategy with interest, highlighted by a premium on its Class A shares. This strategic move is anticipated to impact other firms considering cryptocurrency as a treasury reserve.
DDC's actions reflect a broader industry trend toward digital asset integration, signaling potential shifts in corporate financial strategies. The move could also influence Bitcoin's market dynamics, impacting liquidity and total value locked (TVL).
Analysts predict that DDC's initiative could reshape traditional corporate reserve strategies. Its ambition to accumulate 10,000 BTC aligns with a growing commercial inclination towards digital assets.
Historical parallels to MicroStrategy's Bitcoin purchases suggest potential governance effects on BTC‑backed DeFi platforms. Institutional involvement reinforces Bitcoin's role as a reserve asset, setting expectations for further corporate adoption.