The Dogecoin Foundation, through its corporate arm House of Doge, is developing a mobile application called “Such,” scheduled for launch in the first half of 2026. This initiative is positioned as an effort to shift Dogecoin’s role from a primarily speculative asset toward a usable payment currency for everyday commerce. The project is being built in partnership with Brag House Holdings (NASDAQ: TBH), following a corporate merger aimed at scaling payment infrastructure and commercial partnerships.
Product Vision and Development Structure
Development of the “Such” app is led by a 20-person team based in Melbourne, Australia, under the direction of Dogecoin Foundation Director Timothy Stebbing. The stated goal is to reduce friction for both users and merchants by making Dogecoin payments simple, fast, and accessible on mobile devices. The app is designed to emphasize usability over speculation, aligning with the Foundation’s broader push toward real-world adoption.
Merchant-Focused Tools and User Wallet Design
At launch, “Such” is expected to include merchant tools referred to as “Hustles,” aimed at small businesses, independent sellers, artists, and service providers. These tools are intended to allow sellers to list products and accept Dogecoin payments with minimal setup. On the user side, the app will feature a self-custodial wallet, enabling users to retain control of their private keys while managing transactions. A real-time transaction feed is also planned, offering live visibility into incoming and outgoing DOGE transfers, alongside direct purchasing functionality to acquire Dogecoin within the app.
Infrastructure Built on GigaWallet
The application is built on the Dogecoin Foundation’s open-source GigaWallet technology. GigaWallet functions as a backend service that provides APIs for businesses and platforms to transact Dogecoin programmatically. By abstracting away much of the blockchain complexity, the infrastructure is designed to lower technical barriers for merchants and developers integrating DOGE payments into their services.
Broader Ecosystem Expansion in 2026
The “Such” app forms part of a wider 2026 execution phase for the Dogecoin ecosystem. This roadmap includes plans for a rewards debit card supporting DOGE payments at more than 150 million merchants globally, as well as potential utility partnerships focused on the Japanese market. In parallel, institutional access is also being pursued, with a spot Dogecoin ETF from 21Shares targeted for listing in the first quarter of 2026.
Taken together, the initiative reflects a coordinated strategy that combines consumer-facing applications, merchant infrastructure, and institutional exposure. Rather than relying on market speculation alone, the Dogecoin Foundation’s approach with “Such” emphasizes practical usage and payment integration as the core drivers of the network’s next phase.