In Brief
- •Eric Trump plans to tokenize real estate via WLFI, enabling public fractional ownership.
- •The project integrates with the USD1 stablecoin and World Liberty Financial's platform.
- •WLFI token drops 26% over the week despite rising attention to real estate tokenization.
Eric Trump confirmed that World Liberty Financial is working to tokenize a real estate project linked to a building under construction. The project would allow fractional public ownership using blockchain, integrating with WLFI and its stablecoin, USD1.
In a CoinDesk TV interview to be aired next week, Trump said the model could let investors contribute as little as $1,000. He added that investors could receive additional perks such as hotel benefits or exclusive access tied to the properties.
The initiative aims to bypass traditional financing by allowing direct funding from retail investors using crypto infrastructure. Trump said the goal is to unlock access to high-profile assets while expanding liquidity in real estate investment.
His remarks align with earlier statements from WLFI co‑founder Zach Witkoff, who previously discussed bringing the Trump real estate portfolio on‑chain. The platform seeks to merge traditional finance with blockchain‑based asset ownership.
Real Estate Tokenization Expands as WLFI Market Sentiment Dips
World Liberty Financial was launched last year to bridge crypto and traditional financial services using decentralized rails. The platform is currently rolling out additional services, including a debit card and retail app supporting USD1 payments.
Tokenization is gaining momentum among asset managers and institutions seeking greater efficiency and broader investor access. WLFI aims to position itself within this shift by offering tokenized shares of physical assets on-chain.
Despite the publicity, WLFI’s token has faced price pressure in recent days. According to CoinMarketCap, WLFI is trading at $0.1382, down 0.38% over the past hour and 4.23% in 24 hours.
The token has dropped 26.06% over the past week, indicating sustained selloffs even amid growing interest in the project. Market watchers will look to future developments and official announcements for recovery signals.