Eric Trump, son of the US President, has stated that "now is a great time to buy Bitcoin" following a recent significant drop in the cryptocurrency's value. In an interview at a technology conference in Florida, Trump referred to Bitcoin as "the greatest asset of our time."
JUST IN: Eric Trump declares Bitcoin as “the greatest asset of our time”
— Polymarket (@Polymarket) November 22, 2025
BTC Has Delivered "Unbelievable Returns"
Trump highlighted Bitcoin's price trajectory, noting that BTC was near $16,000 three years ago and around $36,500 two years ago. He asserted that BTC has delivered "unbelievable returns" and challenged the existence of any other asset class that has performed better than cryptocurrency, and specifically Bitcoin, over the last decade. He predicted that Bitcoin's growth "is going to be staggering" due to strong global demand.
Trump observed that "everybody wants Bitcoin" when he travels globally, mentioning that "the biggest public companies want it" and "the wealthiest families on earth want it." He also pointed out that numerous countries, "from the UAE to El Salvador and everything in between," are looking to add Bitcoin to their balance sheets, reinforcing the narrative that "Bitcoin is digital gold."
Banking Blocks Pushed Trumps Into Crypto
The Trump family has increased its engagement in the cryptocurrency sector in recent months, launching several related ventures. These include the decentralized finance (DeFi) platform World Liberty Financial, which introduced its own USD-pegged stablecoin and saw its WLFI token listed on multiple major exchanges. Other ventures encompass meme coins, mining operations, and prediction markets.
Earlier this year, Trump stated that his family was compelled to enter the crypto space after experiencing de-banking. During the recent interview, he discussed his family's prior issues with major financial institutions, recounting that Capital One, JPMorgan, and Bank of America closed nearly 400 accounts linked to his family's hotels, restaurants, condos, and golf clubs. He described these closures as occurring "for doing nothing" and attributed them to political association.
With the Trump family's escalating involvement in crypto, lawmakers have raised concerns about potential conflicts of interest arising from their market participation and the President's influence over policy.
Bitcoin Takes A Breather From Its Downtrend
Trump's remarks come after Bitcoin's all-time high (ATH) of over $126,000, which was reached near the beginning of October. Since that peak, the cryptocurrency market leader has been in a sustained downtrend, exacerbated by a record liquidation event on October 10th that resulted in $19 billion being wiped out from traders' positions.
Data from CoinMarketCap indicates that BTC has fallen below both the $100,000 and $90,000 psychological marks in recent weeks. Although BTC saw a gain of more than 2% in the last 24 hours, it remains down over 9% weekly and 22% monthly. As of 1:58 a.m. EST, BTC continues to trade below $90,000, with its price at $86,242.16.
