Facebook provided a culturally relevant experience at the recently concluded AprokoNation Fiesta 2025, engaging thousands of attendees through immersive activities and creator-driven interactions. These engagements showcased community, creativity, and connection.
The activation highlighted how young adults in Nigeria utilize Facebook to gain information about the world around them, explore their interests, and navigate various life stages. It also demonstrated Facebook's role as a platform where creators can establish meaningful connections and deepen their engagement with their audience.
“Facebook is a leading place for conversations about cultural moments around the world, and more young adults in Nigeria are discovering that it is a useful place to spend their time,” stated Oluwasola Obagbemi, Head of Communications, Sub-Saharan Africa at Meta.
“Events like the AprokoNation Fiesta offer a powerful opportunity to create spaces where young adults can get together with friends and make new connections around health, wellness and fitness. We remain committed to adding products and features that empower people to express themselves, build meaningful connections and discover new opportunities,” Obagbemi further explained.
Facebook Wellness Booth and Creator Engagement
The Facebook Wellness Booth, hosted by Eni Adeoluwa, featured interactive creator moments and engaging social activities. Attendees enjoyed the Reels Booth, where they captured short-form videos, with Facebook-themed games adding to the excitement of the experience.
Speaking about the event, Eni Adeoluwa shared:
“Hosting the Facebook wellness booth at AprokoNation Fiesta was truly exciting. Facebook has helped me build meaningful connections with my audience. It was great engaging with young adults and creators, learning how they use Facebook to discover new interests and deepen their connections. It’s a platform where anyone can connect with the world beyond their close friends.”
The Y2K-themed activation served as a reminder of how innovation and nostalgia can converge to inspire fresh perspectives and encourage community participation.
The Facebook wellness booth provided a vibrant space for content creators such as Emanuella Samuel, Gina Ehikodi, Dr Chinonso Egemba (Aproko Doctor), and Elozonam. These creators were able to engage more deeply with their fans and other Fiesta attendees, while also growing their presence on Facebook.
About AprokoNation Fiesta
AprokoNation Fiesta is an annual trendy wellness event targeted at young adults. This fun-filled, health-powered festival taps into Nigeria’s rising wellness scene, emphasizing the importance of healthy living and promoting simple, enjoyable methods for prioritizing well-being.
The event successfully brought people together to bond over lively games and feel-good music, fostering community spirit and sparking new friendships.