Fidelity Investments has made Solana ($SOL) available to all its U.S. brokerage clients, marking a significant development for the cryptocurrency industry and the adoption of newer blockchains by traditional finance. Investors using Fidelity’s platform can now buy, sell, and hold Solana directly, placing it alongside Bitcoin and Ethereum in their investment portfolios.
What’s Happening
Fidelity, through its crypto arm, Fidelity Digital Assets, now supports Solana trading and custody for its U.S. brokerage clients. This new feature is accessible across various channels, including retail accounts, retirement accounts (IRAs), wealth management services, and for institutional clients.
BREAKING: @Fidelity, the asset manager with $5.8 Trillion in AUM, makes SOL accessible for all US brokerage customers 🔥 pic.twitter.com/t5F1DauESm
— Solana (@solana) October 23, 2025
Users can now buy and hold Solana (spot) directly within Fidelity’s established system. The platform, which already offers trading for Bitcoin, Ethereum, and Litecoin, now includes Solana among its supported digital assets. Fidelity’s crypto trading service is advertised as "zero commission," although a spread of approximately 1% per trade is applied. It is important to note that access to this feature may vary by state within the U.S.
Why It Matters
This expansion by Fidelity is more than just the addition of a new digital asset; it represents a significant institutional endorsement for Solana. When a major financial institution like Fidelity supports a project, it signals growing confidence in its development and long-term viability.
For retail investors, this backing enhances accessibility. It eliminates the need to use cryptocurrency exchanges for purchasing Solana, allowing users to add the coin to their Fidelity portfolios with ease. This increased visibility is expected to attract new investors, potentially boosting liquidity and strengthening confidence in the Solana ecosystem. A larger holder base for Solana could, in turn, fuel growth in decentralized finance (DeFi), NFTs, and gaming applications built on the network.
JUST IN: $5 trillion asset manager Fidelity now allows US brokerage customers to buy $SOL.
BULLISH AF! 🔥 pic.twitter.com/7aJaEwcUIJ
— Lark Davis (@TheCryptoLark) October 23, 2025
While this development is highly positive, it is crucial to remember the inherent risks associated with cryptocurrency investments. Token and coin prices are subject to constant volatility, and regulatory landscapes can change rapidly. Fidelity’s listing of Solana does not guarantee profits but rather simplifies the investment process.
⚡️ NEW: Fidelity Digital Assets now supports trading and custody of Solana ($SOL) for institutional clients. pic.twitter.com/fhfZ3CumMO
— Cointelegraph (@Cointelegraph) October 23, 2025
Conclusion
The increased institutional and retail accessibility to Solana through Fidelity is anticipated to drive greater network activity and foster a healthier ecosystem in the coming 6-12 months. This move represents a significant win for Solana, enhances investment accessibility, and serves as a strong indicator of cryptocurrency's growing integration into traditional finance.

