Bloomberg reported Wednesday that the issuer of the TRUMP meme coin, Fight Fight Fight LLC, is preparing to raise $200 million to establish a Digital Asset Treasury (DAT) company aimed at stabilizing and boosting the token’s value.
Bill Zanker, a longtime associate of President Donald Trump, is leading the fundraising initiative, with potential plans to expand the treasury up to $1 billion, depending on investor interest.
The proposed DAT would operate like a corporate treasury, purchasing and holding substantial amounts of TRUMP tokens to support its market price.
The token has experienced a sharp decline, falling from a high of $44 in January 2025 to around $8 at the time of reporting. Currently, the TRUMP token trades at approximately $0.127.
Fight Fight Fight LLC controls about 65 % of the total 1 billion TRUMP tokens, which are gradually being unlocked, while the remaining 35 % are in circulation.
Notably, crypto entrepreneur Justin Sun is among the largest holders of TRUMP tokens and has been involved in related ventures, including World Liberty Financial’s WLFI token.
Despite the token’s volatility, the Trump family has continued to expand its presence in digital assets over the past year, including ventures in Bitcoin mining, a stablecoin project, a treasury strategy, and Bitcoin‑linked exchange‑traded funds.
Zanker’s latest move seeks to restore investor confidence and rejuvenate the TRUMP token’s market performance, reflecting a broader trend of meme coins employing structured treasury strategies.