Franklin Templeton has launched the Franklin XRP ETF (XRPZ) on NYSE Arca, providing U.S. investors with regulated exposure to XRP. This launch emphasizes the expanding institutional engagement within the digital asset ecosystem and marks a notable shift for the cryptocurrency market.
The launch marks a pivotal step for digital assets, enhancing market liquidity, institutional credibility, and potentially driving further price movements in XRP and other cryptocurrencies.
David Mann's Perspective on XRPZ ETF
David Mann, Head of ETF Product and Capital Markets at Franklin Templeton, emphasized the convenience and regulatory benefits of accessing XRP through the XRPZ ETF. Key operational partnerships for the ETF include the Bank of New York Mellon and Coinbase Custody serving as custodians.
XRPZ offers investors a convenient and regulated way to access a digital asset that plays a foundational role in global settlement infrastructure. David Mann, Head of ETF Product & Capital Markets, Franklin Templeton
Market Impact and Strategic Positioning
The XRPZ ETF is anticipated to impact XRP markets significantly, with initial trading volumes estimated between $15 million and $50 million. This launch may enhance liquidity and institutional allocations, consequently affecting market dynamics.
Following regulatory approval, the ETF aligns with Franklin Templeton’s broader digital asset strategies. Fees are competitive, with a 0.19-0.2% sponsor fee, which is waived for initial assets, making it an attractive option for investors.
Comparisons to Existing ETFs and Future Market Trends
Franklin Templeton's move follows precedents set by Bitcoin and Ethereum ETFs, with XRP's layer 1 asset utilities further backing its relevance. Institutionally, XRP is positioned alongside Bitcoin and Ethereum in the evolving crypto ETF landscape.
Blockchain innovations remain crucial, with XRP perceived as a building block in diversified portfolios. Historical trends suggest a continued maturation of crypto markets, potentially opening further financial and technological opportunities within regulated venues.

