Between October 11 and 31, Binance, Bitget, OKX, and Bybit — four of the top global cryptocurrency exchanges — showcased diverse approaches to token listings. This brief but revealing period uncovers the evolving strategies behind which projects make it to the markets and why.
Bitget Dominates with High-Value First Listings
Bitget has become a serious player in launching new tokens. With 10 projects listed first on its platform during this period, Bitget outpaced even Binance in this area. Even more impressive is the average fully diluted valuation (FDV) of these first-listed tokens — a massive $287 million. That’s higher than Binance and Bybit, suggesting Bitget is prioritizing exclusive listings with high potential early value.
Binance Bets on Its BSC Ecosystem
Unlike Bitget, Binance is taking a more ecosystem-focused route. Rather than listing a high number of new tokens directly, Binance seems to be selectively supporting projects built on its Binance Smart Chain (BSC). This shift may reflect an internal push to grow its own blockchain ecosystem and deepen user retention.
Top 4 Global Exchange Listing Analysis
— CryptoRank.io (@CryptoRank_io) November 11, 2025
Between Oct 11–31, we compared new token listings across four major exchanges: Binance, Bitget, OKX, and Bybit.
Breaking Down Listing Strategies:
Bitget: Bitget has launched 10 projects as initial listings, with the average FDV of its… pic.twitter.com/pH44GivABR
OKX and Bybit Offer More Targeted Approaches
OKX took a conservative stance, adding just three projects to its platform. These weren’t unknown names — they were already circulating and had active user bases, signaling a preference for mature, community-backed tokens.
Meanwhile, Bybit displayed a wide range in the size and stage of the projects it listed. It added high-value tokens like Yield Basis with an FDV of $573 million, alongside much smaller ones like 375ai, valued at only $36 million. This shows Bybit is willing to take varied risks to appeal to different segments of its user base.
Conclusion: What This Means for Crypto Investors
Whether it’s Bitget’s aggressive early listings, Binance’s internal focus on BSC, or OKX and Bybit’s measured selection methods, these strategies reflect deeper exchange priorities. For investors and project teams, understanding where and why tokens are listed can offer strategic advantages in navigating the crypto landscape.