Goldman Sachs has agreed to acquire Innovator Capital Management, a specialist ETF provider, integrating its defined-outcome products into Goldman’s extensive investment offerings. This strategic move aims to equip the firm with enhanced tools for precisely outlining return ranges and shaping portfolio outcomes.
Key Deal Information
- •Goldman Sachs' acquisition of Innovator Capital Management is valued at approximately $2 billion, comprising a combination of cash and performance-based shares.
- •The transaction is anticipated to be finalized in the second quarter of 2026, contingent upon regulatory approvals and the fulfillment of customary closing conditions.
- •This acquisition is set to bolster Goldman Sachs' presence in digital-asset investments and expand its range of ETF and cryptocurrency offerings for its client base.
Terms of the Deal and Expected Completion
The acquisition is valued at approximately $2 billion, with Goldman Sachs intending to finance the deal through a combination of cash and shares contingent on performance targets. The firm stated that integrating Innovator will broaden the reach of Goldman Sachs Asset Management’s ETF business and foster the creation of new products across its platform. This move also solidifies the bank's position within a rapidly growing segment of the active ETF market.
Both entities anticipate the completion of the purchase in the second quarter of 2026, pending regulatory approval and standard closing conditions. Upon finalization, Innovator’s approximately $28 billion in assets under supervision will transfer to Goldman Sachs Asset Management, which reported $3.45 trillion in assets under supervision at the close of the third quarter.
Innovator’s Products and Team Join Goldman Sachs
David Solomon, chairman and CEO of Goldman Sachs, highlighted that the acquisition will enable the firm to offer clients a more comprehensive suite of modern investment solutions. He emphasized the significant growth of active ETFs and their increasing importance for investors seeking adaptable and flexible investment structures. As part of the integration process, over 60 Innovator employees are expected to join Goldman Sachs' Third-Party Wealth and ETF divisions, thereby enhancing expertise and supporting the expanded product portfolio.
A notable product from Innovator is the QBF ETF, which utilizes FLEX options linked to Bitcoin ETFs or the Cboe Bitcoin US ETF Index. This ETF is designed to provide investors with partial participation in Bitcoin's upward price movements while capping potential losses at 20% per quarter. Its structure allows it to capture 71% of any positive Bitcoin price movement within each quarterly period, offering a managed approach to capitalizing on gains while mitigating risk.
Goldman’s Evolving Digital-Asset Strategy
Goldman Sachs' engagement with digital-asset-linked investments has seen substantial expansion compared to its stance a few years prior. While the bank initially deemed cryptocurrencies unsuitable for client investment strategies in 2020, its perspective underwent a rapid evolution in the subsequent years.
- •From 2020 to 2024, Goldman Sachs actively participated in 18 funding rounds for blockchain-focused companies, establishing itself as a prominent investor in emerging blockchain ventures during this period.
- •Its involvement intensified in 2024; CoinShares' analysis of second-quarter 13F filings revealed that the bank acquired approximately $419 million in Bitcoin ETF shares.
- •By the fourth quarter of 2024, Goldman Sachs had invested nearly $1.28 billion in the iShares Bitcoin Trust and approximately $288 million in Fidelity’s Wise Origin Bitcoin Fund, according to SEC filings. Concurrently, combined holdings in BlackRock and Fidelity Ethereum ETFs reached roughly $476 million, indicating a broader exposure to digital-asset products.
Continuing its strategic focus on digital assets, the integration of Innovator into its asset-management business will empower Goldman Sachs to strengthen a long-term revenue stream and further diversify the investment options available to both institutional and retail clients, including products tied to the cryptocurrency market.

