Gumi Inc. Invests $17 Million in XRP Cryptocurrency

TLDR

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  Gumi allocates $17 million to XRP over five months.
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  Previous investment of $6.6 million in Bitcoin earlier this year.
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  Gumi's stock rose 6% after the announcement.

Japanese gaming company Gumi Inc. has announced a strategic move to diversify its treasury holdings with cryptocurrency investments. The Tokyo‑listed firm plans to allocate approximately 2.5 billion yen, or $17 million, to the digital asset XRP over a five‑month period starting in September 2025. This follows an earlier allocation this year of $6.6 million to Bitcoin (BTC). These actions aim to expand its blockchain business and strengthen ties with its parent company, SBI Holdings.

Gumi Inc. is renowned for its popular mobile games, including Brave Frontier. The company has also been a pioneer among Japanese gaming firms in exploring blockchain technology, decentralized finance (DeFi), and extended reality (XR). The strategic investments in digital assets are seen as part of Gumi’s commitment to developing its presence in these emerging sectors.

Gumi's Strategic Investment in XRP

The investment in XRP is significant due to its role in international remittances and liquidity networks, primarily promoted by SBI Holdings, Gumi’s major shareholder. Gumi's official statement on X (formerly Twitter) revealed the company’s growth strategy for its blockchain business is closely tied to XRP’s ecosystem expansion. You can see the full announcement here.

SBI Holdings plays a significant role in institutional XRP adoption, underpinning the strategic nature of Gumi’s latest crypto acquisition. The firm’s addition of XRP as a key long‑term asset highlights the increasing demand for digital assets within Japan’s financial infrastructure.

Bitcoin as a Strategic Treasury Asset

Earlier in 2025, Gumi allocated $6.6 million in Bitcoin, focusing on its utility as a store‑of‑value and potential for staking returns. This dual‑asset strategy reflects a broader trend among Japanese companies aiming to bolster their financial resilience through digital assets.

Bitcoin’s global reach and market stability make it an attractive asset for companies looking to diversify their income streams and secure stable returns. In its press release, Gumi stated that it aims to combine Bitcoin’s global influence with XRP's practical use to achieve treasury diversification. Insert a brief link as needed, such as for a Mitrade Risk Disclosure statement or other relevant documents.

Implications for the Japanese Crypto Market

Gumi's treasury decision aligns with Japan's ongoing efforts to integrate digital currencies into the regulatory framework. The country's Financial Services Agency is actively working to simplify exchange‑traded funds and strengthen investor protections within the crypto market. This move by a major gaming company, in cooperation with SBI Holdings, underscores the institutional momentum behind digital assets in Japan.

While Ethereum (ETH) was bypassed by Gumi in favor of XRP and BTC, this strategic choice underscores the company’s focus on specific use cases where XRP fits its long‑term strategic goals. The market response was positive, with Gumi’s stock price experiencing a 6% increase following the announcement.