Manhattan’s streets are no longer just walkways; they’ve become billboards for Ripple Labs. From yellow taxi toppers to subway platform posters, the company’s presence is unmistakable. The campaign isn’t subtle; it’s bold.
Phil Kwok, co-founder of EasyA, shared a post on X after spotting a Ripple ad on a New York taxi, promoting the company’s payments, custody, and stablecoin services. His capture offers a ground-level confirmation of what has otherwise been a carefully orchestrated marketing push.
Strategic Timing
This surge in outdoor branding aligns with Ripple’s upcoming Swell 2025 conference in New York, scheduled for November 4–5. Hosting the event in Manhattan attracts financial executives, policymakers, and institutional partners, a key audience the visuals appear to target.
The cityscape, then, acts as both stage and invitation. Ripple is not just advertising; it is staging its presence in the ecosystem.
it’s happening. @Ripple is everywhere in new york. pic.twitter.com/5LwGNMjjrX
— Phil Kwok | EasyA (@kwok_phil) October 30, 2025
Core Messages On Display
The ads channel three major offerings: payments infrastructure, institutional-grade custody, and the dollar-pegged stablecoin RLUSD (issued December 2024). The stablecoin is described as enterprise-grade and globally deployable, backed by U.S. dollar deposits and government bonds.
Parallel to that, Ripple’s custody solutions are achieving marked growth, serving major banks and financial institutions globally. These elements collectively bring the visual campaign to life.
Why This Matters
New York is more than a big city; it’s finance central. By deploying a large-scale ad campaign here, Ripple is signaling to banks, regulators, and asset managers that it means business. With regulatory clarity improving and crypto-friendly frameworks emerging, the visuals reflect a readiness to compete and scale.
Recent milestones, such as the $1.25 billion acquisition of prime broker Hidden Road, demonstrate the significance of institutional involvement.
From Street to Strategy
Seeing an ad on a taxi might seem trivial at first glance. But when aligned with corporate milestones, regulatory evolution, and major product launches, it becomes part of a broader narrative. Street-level visibility confirms that Ripple’s internal strategy is now front of mind. Phil Kwok’s post provides a real-world snapshot of that shift in motion.
Looking Ahead
As Swell 2025 approaches, expect to hear more from Ripple on how its payments network, custody offering, and RLUSD stablecoin will integrate. The company has laid the visual foundation.
Now comes the narrative. If the momentum holds, the New York blitz could yield major announcements and partnerships. For those watching the crypto payments space, the message is clear: ripple effects are imminent—and, as the ads say, they’re happening in New York.