Global cryptocurrency exchange KuCoin commemorated its 8th anniversary with a private side event during TOKEN2049 Singapore on October 1, 2025. The gathering brought together KuCoin executives, industry leaders, partners, and the company’s newly appointed Global Brand Ambassador, professional golfer Adam Scott. The event served as both a retrospective and a launchpad for KuCoin’s latest innovations, reinforcing its shift from “the crypto exchange for everyone” to “the crypto partner you can trust.”
A focal point of the celebration was the evolution of KuCoin’s $2 Billion Trust Project, first introduced at TOKEN2049 Dubai in May 2025. Key milestones highlighted included the attainment of SOC 2 Type II, ISO 27001:2022, and the recently added ISO 27701:2025 certifications, as well as the company’s growing portfolio of global licenses. KuCoin also emphasized advancements in real‑world asset (RWA) collaborations, its decentralized mining platform KuMining, and new integrations of KuCoin Pay to enhance everyday utility.
The event introduced updates to KuCoin’s visual identity and user experience, including redesigned logos, streamlined interfaces, and new platform features. These developments reflect the company's broader branding shift to “Trust First. Trade Next.”, with Adam Scott’s appointment aligning with core values of integrity, precision, and resilience.
One of the event's key announcements was the upcoming launch of Kia (KuCoin Investment Assistant), an AI‑powered tool designed to support retail users with intelligent, real‑time market insights. Scheduled for release in October 2025, Kia has been under development for over a year, evolving from early prototypes combining natural language processing and analytics. The assistant offers features such as sentiment analysis, news‑driven signals, automated alerts, and educational content on cryptocurrency.
Kia's roadmap includes future capabilities for full natural language interaction, allowing users to execute trading orders, access account insights, and interact with platform functions through a single conversational interface. By streamlining access to complex data and reducing informational barriers, KuCoin aims for Kia to facilitate broader adoption and enhance user confidence in navigating volatile markets.
“As we empower the next generation of traders and investors through cutting‑edge technology that drives informed decisions, our refreshed branding stands as a testament to trust as the bedrock of our mission,” said BC Wong, CEO of KuCoin. “Trust flourishes when experiences are seamless and intuitive, and with breakthroughs like Kia, we're ensuring crypto becomes a dependable ally for everyone.”
Looking ahead, KuCoin plans to further develop the Trust Project through enhanced compliance efforts and global integrations, reinforcing its long‑term commitment to trust, transparency, and user empowerment in the evolving digital asset ecosystem.
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.