MetaMask, a self custody cryptocurrency wallet, announced the upcoming launch of its MetaMask Rewards program, setting the stage to distribute over $30 million in LINEA token incentives during its inaugural season.
The announcement, made through a post on X, as MetaMask continues to expand its offerings beyond basic transaction capabilities, having integrated features such as token swaps, staking, and portfolio management.
The company stated the program is designed to be a “genuine method of regularly giving back to [our] community” and is expected to roll out fully within the next few weeks. The wallet provider has also made it easier for users to claim eligible tokens directly through its MetaMask Portfolio interface.
The rewards program, which the company emphasizes is “not a farming play,” is being positioned as one of the largest on‑chain rewards initiatives built. While specific eligibility criteria were not detailed, the rewards will include referral rewards, mUSD incentives, exclusive partner rewards, and access to tokens.
Additionally, MetaMask also talked about its long‑time users, saying, “Long‑time MetaMask users will not be ignored, they’ll be given special benefits.” The company also connected the new initiative to future plans, stating that MetaMask Rewards will have “meaningful connections with the future MetaMask token,” adding to the existing speculation around a native token launch for the wallet.
The focus on the LINEA token for the massive $30 million Season 1 distribution shows collaboration between MetaMask and Linea, the Ethereum Layer 2 scaling solution developed by ConsenSys, the parent company of MetaMask.
The full program details are expected to be shared in the coming weeks.