- •MetaMask to launch $30M Linea rewards program for users.
- •Long-time MetaMask users promised exclusive perks and MASK token ties.
- •New mUSD stablecoin and rewards strengthen MetaMask’s growing ecosystem.
MetaMask is preparing to launch a major rewards program that promises to reshape how users engage with its ecosystem. According to an announcement shared on X, the Consensys-owned Web3 wallet plans to roll out its on‑chain rewards initiative within the next few weeks.
The program will offer referral bonuses, mUSD incentives, partner rewards, and exclusive token access. Besides, it will distribute more than $30 million in Linea tokens during its first season.
Linea, an Ethereum Layer 2 network incubated by Consensys, introduced its native LINEA token in September through a 9.4 billion token airdrop.
Significantly, MetaMask hinted that long‑time users will receive special benefits under the new rewards system. The company emphasized that this initiative is not a “farming play” but a genuine approach to give back to its community.
gm foxes 🦊
Yes, a rewards program is on the way. 👀
Any of the details you've previously seen/heard are not indicative of what is to actually launch. Let's talk a little bit about what the actual MetaMask Rewards program WILL be.
This program will yield referral rewards, mUSD…
— MetaMask.eth 🦊 (October 4, 2025)
According to the team, the rewards will maintain strong connections to the upcoming MetaMask token, reinforcing user engagement within its decentralized framework.
MetaMask Expands Ecosystem With New Token and Stablecoin
MetaMask’s broader strategy continues to evolve alongside the development of its ecosystem. Ethereum co‑founder and Consensys CEO Joseph Lubin recently confirmed that the long‑awaited MASK token will play a crucial role in decentralizing key aspects of the MetaMask platform. His remarks were made during an episode of The Crypto Beat podcast.
Moreover, the company introduced its mUSD stablecoin around the same period. Issued by Bridge, a Stripe‑owned firm, mUSD currently holds a circulating supply of $87.7 million, based on the token’s official website. It operates on both Ethereum and Linea networks but does not generate yield.
However, not everyone welcomed MetaMask’s latest announcement. Some users on X expressed skepticism, suggesting that the rewards program could attract controversy.
Despite mixed reactions, the initiative demonstrates MetaMask’s ongoing effort to strengthen user participation and expand its presence in the decentralized finance landscape.
As MetaMask prepares for the launch, questions remain about participation restrictions and anti‑Sybil measures. While the company has not yet clarified these points, the upcoming rollout is expected to mark a pivotal moment for one of Web3’s most influential wallets.