Michael Saylor has hinted at a potential new Bitcoin purchase, a little over a week after his company, Strategy, acquired 13,627 coins. This follows Strategy's aggressive Bitcoin buying model, which has seen the company add nearly 15,000 BTC since the start of 2026.
Saylor, who serves as the chairman for the world’s largest corporate holder of Bitcoin, once again signaled a potential acquisition through a Sunday X post. He wrote, "Bigger Orange," alongside a screenshot of a graph from StrategyTracker. This graph highlights the times Strategy has made purchases for its Bitcoin reserve. Orange is the color most commonly associated with Bitcoin and has become a recurring visual cue in Saylor’s posts.
Bitcoin watchers largely view such cryptic posts from Saylor as a hint at an upcoming purchase, as the company has confirmed new buys on several occasions after similar teasers in the past.
Strategy's Continued Bitcoin Accumulation
Going into 2026, Strategy has not slowed down its aggressive Bitcoin buying model. The company made its first purchase on January 4, when it acquired 1,283 BTC for $115.97 million. This was followed by a significantly larger buy of 13,627 BTC for $1.25 billion on January 11.
With an average acquisition price of $75,353 per coin, Strategy’s total Bitcoin holdings now amount to 687,410 BTC. This represents approximately 3.27% of the total possible Bitcoin supply of 21 million coins.
Impact on Strategy Shares
Despite this aggressive buying, Strategy shares have lagged over the past year, failing to translate into gains for shareholders. As of the January 16 close, the stock was sitting at $173.71 after falling over 52% in the past 12 months.
Investors became increasingly concerned in the last quarter of 2025 about the firm’s continued selling of short-term debt via convertible notes to finance its Bitcoin strategy. Strategy had to briefly pause purchases in late December and issue new equity to bolster its cash reserves.
Around the same time, the company was also dealing with potential headwinds after MSCI indicated that it could exclude firms like Strategy from its indexes due to their heavy Bitcoin exposure. However, those plans were later shelved.
These developments have subsequently improved investor sentiment and pushed the share price away from its year-to-date low of $150. This level was identified by analysts as a key support level, the breaking of which would spell deeper losses.
As Bitcoin price continues to struggle to reclaim the six-figure mark, Strategy may not be entirely out of the woods yet. However, Saylor has reiterated on several occasions that the firm can withstand market volatility if needed.