Leadership Appointments for Upcoming Deal
As part of the preparation for the deal, the company announced that Steve Gutterman will become CEO. Sim Salzman will become CFO once the business combination closes.
Both leaders bring long experience in public markets and digital assets, and their arrival highlights the fast-growing interest in building large crypto treasury companies centered on long-term strategy.
Building a Treasury Around CRO
The business combination will bring together founding partners from Trump Media Group CRO Strategy, including the teams behind Trump Media & Technology Group and Crypto.com. These partners plan to contribute assets to form a company focused on acquiring and managing CRO, the native token of the Cronos ecosystem.
CRO is known for fast settlement times and strong performance during periods of high network activity. Kevin McGurn, CEO of the SPAC, said the strategy is designed to unlock value for shareholders by building a digital treasury around a token with growing adoption. He noted that the company already has strong strategic partners and has now added leaders who understand both crypto markets and traditional finance.
⚡ LATEST: TRUMP MEDIA AND CRYPTO. COM TO DEBUT $6 BILLION $CRO TREASURY
Yorkville Acquisition Corp., now trading on the Nasdaq as MCGA, confidentially filed an S-4 with the SEC to establish Trump Media Group CRO Strategy, Inc. via a business combination.
The proposed Treasury… pic.twitter.com/t0OqCVEJ2q
— CryptosRus (@CryptosR_Us) December 1, 2025
This approach reflects a broader trend. Many companies are beginning to treat digital assets as long-term reserves, similar to how organizations once held gold. For example, several payment firms now hold stablecoins on their balance sheets to speed up settlements. This shift shows that digital assets are moving from experimentation to practical business use.
Proven Leaders Joining at a Key Moment
Gutterman brings a long history of leading high-growth companies. His background includes senior roles at E*TRADE Financial and E*TRADE Bank, along with years of experience guiding mergers and acquisitions. Most recently, he served as CEO of Gryphon Digital Mining, where he helped the bitcoin mining company stabilize operations and complete its sale to American Bitcoin.
We are pleased to announce the appointments of public company veterans, Steve Gutterman as CEO and Sim Salzman as CFO in connection with the closing of the proposed business combination $MCGA $CRO.
Read more here: https://t.co/0GECQKokdXpic.twitter.com/WGbaRNIcB7
— MCGA (@TheOfficialMCGA) December 1, 2025
Salzman has spent two decades working in finance and accounting for public companies. He has held leadership roles at several digital asset firms, including Marathon Digital Holdings. Like Gutterman, he helped Gryphon Digital Mining complete its merger and restore compliance with the Nasdaq listing rules. Both leaders say their goal is to build a transparent, well-governed digital asset treasury that can grow over time and provide value to shareholders.