Strategic Collaboration to Bridge Web2 Fandoms with Web3
Dubai, UAE – January 16th, 2026 – NEXT INNOVATIONS TECHNOLOGY L.L.C. (NEXST), a next-generation Web3 entertainment platform, has announced a strategic partnership with KISS OF LIFE, the acclaimed winner of the 2025 Asia Artist Awards for “Best Musician Group.” This collaboration marks KISS OF LIFE as NEXST VR LIVE’s second official artist partner.
NEXST VR LIVE, the immersive virtual reality concert service within the NEXST ecosystem and supported by the $NXT token, aims to onboard global fandoms onto the blockchain. Through this partnership, NEXST will further its mission of integrating digital ownership, decentralized access, and immersive technology into entertainment experiences.
Building a Gateway From Web2 Fandoms to Web3
NEXST is an entertainment platform powered by AI, VR, and blockchain technology, designed to naturally and accessibly guide mainstream Web2 audiences into the Web3 space. Instead of requiring prior cryptocurrency knowledge, NEXST utilizes globally recognized artists and immersive VR content as an intuitive entry point into the decentralized ecosystem.
Following the announcement of Korean girl group UNIS as its first collaboration artist in July 2025, with VR content currently in production, the partnership with KISS OF LIFE signifies the next stage of evolution for NEXST.
By focusing on highly interactive entertainment experiences, NEXST introduces Web3-native value propositions, such as digital asset ownership and cryptocurrency-based purchases of VR content, all while ensuring a seamless user experience for fans new to Web3.
At its core, NEXST delivers deeply interactive experiences with built-in Web3 value: digital asset ownership and crypto-powered VR content purchases, presented in a smooth, beginner-friendly package.
KISS OF LIFE: A Global Artist Leading the Next Wave of Immersive VR Lives
KISS OF LIFE is a globally recognized K-POP group with approximately 9 million followers across international social platforms. The group is celebrated for its distinctive artistry, high-energy performances, and significant influence on global youth culture. Following their successful Japanese debut in November with a new album, they concluded a sold-out Japan tour in December. With each achieved milestone, KISS OF LIFE continues to expand its international influence and solidify its position on the global stage.
This partnership will fully integrate KISS OF LIFE’s expressive performance style and dynamic stage presence into the immersive environments of NEXST VR LIVE. Moving beyond traditional "watch-only" concert formats, fans will have the opportunity to step directly into the music world, sharing a virtual space with the artists and engaging in a next-generation VR live experience that redefines how live music is consumed in digital environments.
Shaping the Future of Entertainment With NEXST
NEXST combines AI, VR, and Web3 technologies to fundamentally rebuild the entertainment landscape, aiming to make music, live shows, and fan communities more immersive and rewarding than ever before.
The company is actively expanding its collaborations with more global and K-pop artists, as well as premium intellectual property, to establish a new paradigm. This new paradigm will enable fans to discover artists, connect with them directly, and co-create shared experiences. Concurrently, NEXST aims to build a sustainably scalable entertainment ecosystem that evolves in tandem with its global community.
About NEXST
NEXST is an AI-driven entertainment infrastructure that transforms the full spectrum of fan experiences into on-chain, verifiable value. By integrating proven Web2 models with VR, AI, gaming, and RWA ticketing, NEXST is constructing a new paradigm of fan continuity—a unified digital economy for global engagement.
About KISS OF LIFE
KISS OF LIFE is a multinational girl group comprising Julie (JULIE), Natty (NATTY), Belle (BELLE), and Haneul (HANEUL). The group's name signifies their mission: to breathe new life into the world through fresh music and ignite excitement for living.
Since their debut in 2023, KISS OF LIFE has captivated K-POP fans worldwide with powerful choreography that far exceeds rookie expectations, alongside original and highly creative content. Beginning in Korea in October 2024, the group embarked on their world tour, “KISS OF LIFE 1ST WORLD TOUR [KISS ROAD],” traveling across North America, Europe, and Asia. Following their successful Japanese debut in November with a new album, they concluded a sold-out Japan tour in December. With each milestone, KISS OF LIFE continues to expand its international influence and solidify its place on the global stage.