Record Financial is expanding its push to modernize music royalty infrastructure by introducing an on-chain payment system built on the Avalanche blockchain. The initiative addresses long-standing issues in the music sector, where creators often wait weeks or months for earnings to move through complex chains of intermediaries.
Blockchain Reshapes Royalty Infrastructure
Record Financial has begun integrating royalty data from multiple distribution channels and routing payments directly to creators through Avalanche, delivering fast payments and providing a simpler, more transparent system for artists and rights holders.
The system utilizes stablecoins, such as USDC, to settle payouts instantly, establishing a universal framework that reduces errors and enables all stakeholders to work from a shared information base.
The company is collaborating with a group of artists represented by 11am, a management group that works with artists such as Armani White, RealestK, Lil Tjay, A$AP Ferg, Alex Warren, and Maddox Batson. Moreover, the firm’s expanding catalog signals growing interest from labels seeking more efficient payout structures.
Travis Garrett, Chief Executive Officer of Record, stated that the music industry has an opportunity to rebuild its financial foundation on transparency. He noted that combining internal data systems with Avalanche’s throughput addresses long-standing industry issues such as delayed payouts, missing checks, and ownership information.
Record Financial Streamlines Royalty Data
Avalanche’s system enables high-volume transactions, which allows Record to process millions of small payments globally. Moreover, USDC payments in the form of stablecoins enable artists to store their earnings in their digital wallets or convert them into local currencies.
Morgan Krupetsky, VP of Onchain Finance at Ava Labs, said real-world builders are selecting Avalanche to power systems that address long-standing inefficiencies. According to Krupetsky, on-chain royalty infrastructure unlocks new economic possibilities within a market exceeding $40 billion in annual revenue.
As of press time, Avalanche’s native token, AVAX, is trading at $13.32, down 7.12% over the past day. Despite Record Financial integrating AVAX as its payment method, the overall market performance has dropped over the past weeks.