Reliance Makes a Bold Bet on Privacy Coins
Nasdaq-listed insurance technology firm Reliance Global Group has taken a dramatic turn in its crypto strategy, consolidating its entire digital asset treasury into the privacy-focused cryptocurrency Zcash (ZEC). The shift marks the company’s strongest endorsement yet of privacy tech within the blockchain space.
Moshe Fishman, a member of the firm’s Crypto Advisory Board, said the decision reflects “deep conviction” in Zcash’s long-term role at the intersection of cryptography, compliance, and financial privacy. The announcement was made on November 25.
From Diversified Portfolio to Single-Asset Focus
Reliance originally entered the crypto market in September with a diversified approach anchored by Bitcoin, alongside Ethereum, Cardano, XRP and Solana. The company even made a significant Solana purchase last month as part of its “multiple value proposition” strategy.
However, a comprehensive strategic review led by Crypto Advisory Board Chairman Blake Janover prompted a complete pivot. The board concluded that Zcash offers the most compelling foundation for Reliance’s long-term Digital Asset Treasury (DAT) plan.
Executives highlighted Zcash’s dual transaction model, which supports both transparent and shielded transfers, as a major advantage. CEO Ezra Beyman noted that focusing on ZEC allows the company to “operate with greater clarity” as the digital economy evolves.
Zcash Rides the Wave of Renewed Market and Regulatory Momentum
Zcash has been one of the standout performers of the past quarter, rallying more than 1,200% in 90 days, its most substantial surge since 2018. This momentum stems from rising demand for privacy-centric tokens amid concerns about on-chain surveillance on public blockchains like Bitcoin and Ethereum.
Exchanges are taking notice, too. OKX, which previously delisted ZEC, reinstated the token this week amid renewed demand, a move many expect other platforms to follow.
Institutions Begin to Re-enter the Zcash Ecosystem
Institutional interest is also resurfacing. Cypherpunk Technologies, backed by the Winklevoss twins, recently acquired more than 200,000 ZEC as part of its strategic repositioning. Activity around the Grayscale Zcash Trust has risen, while influential industry figures like Arthur Hayes have openly backed the asset.