Rhuna, the on-chain infrastructure layer connecting stablecoin payments, access, and rewards across the entertainment world, has raised $2 million in seed funding led by Aptos Labs, with participation from Acc Ventures, X Ventures, NewTribe Capital, Keyrock, CoinMarketCap Labs, FunFair, Lémanique, and others.
Rhuna is built for the places people actually go: events, venues, aquaparks, theme parks, and mobility partners. It provides operators with a single, programmable layer for wallet‑native checkout and POS, ticketing and access control, loyalty and identity, and real‑time stablecoin settlement, delivering a Web2‑smooth UX with Web3‑grade verifiability.
In short, Rhuna acts as a universal entertainment pass, powered by stablecoin settlement and on‑chain identity.
“Entertainment runs on transactions and trust,” said Sveatoslav V, Co‑founder & CEO of Rhuna. “We’re building a payments‑first, identity‑aware rail where access, checkout, and rewards live together. From the venue gate to concessions to the ride home, Rhuna makes every step verifiable, programmable, and portable so that operators run smarter businesses and fans actually own their experience.”
With over 2 million users already supported across pilot deployments, Rhuna is fast becoming the financial layer for how value moves in entertainment, bridging fiat payments and stablecoin settlement into a unified experience. So far, Rhuna has processed over 90 million USD in volume.
“In entertainment, everything flows through payments,” said Bogdan R., Co‑founder & Chief Commercial Officer at Rhuna. “By our own metrics, Rhuna is already the leading on‑ramp from fiat into stablecoins for the entertainment industry, connecting payments, access, and rewards into one verifiable experience for venues, parks, and events worldwide.”
Rhuna’s infrastructure has already powered over 165 events and major festivals, including UNTOLD (one of the world’s top three music festivals), Neversea, Kapital, and many more. At UNTOLD alone, more than 450,000 attendees used Rhuna‑powered payments and access systems across the festival grounds. Rhuna has also expanded across continents, powering Dubai’s first mega festival and further validating its scalability across global entertainment ecosystems.
Avery Ching, Co‑Founder & CEO, Aptos Labs: “Rhuna is bridging the gap between digital innovation and real‑world experiences. Their team has already demonstrated impressive traction and a clear vision for bringing real‑world utility on‑chain. At Aptos Labs, we’re proud to support Rhuna in making on‑chain payments, access, and rewards seamless and accessible for millions of users across the global entertainment economy.”
The new funding will strengthen Rhuna’s payments and settlement rails, expand organizer tooling and integrations (including POS, ticketing, and mobility partners), and accelerate the launch of Rhuna’s consumer app, which brings discovery, access, and wallet‑native checkout into one seamless experience.
What’s next: Rhuna is rolling out with entertainment and mobility operators across Asia, Europe, and North America, powering venues, aquaparks, theme parks, large‑scale events, and transportation, with multiple high‑profile deployments set before year’s end.
About Rhuna
Rhuna is the on‑chain payments, access, identity, and rewards infrastructure for the entertainment economy, powering venues, aquaparks, theme parks, and events worldwide. Organizers use Rhuna to issue tickets, verify access, run loyalty, accept wallet‑native payments, and settle value through a secure, composable layer that feels familiar to users and verifies on‑chain.
Users can learn more at https://rhuna.io and follow @RhunaIO on X.
Contact
Rhuna PR
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